Alberta government spends $4 million for NHL advertising
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| Newsgroups | ab.politics |
|---|---|
| Message-ID | <[email protected]> |
Calgary Herald Nov 30, 2020 Alberta government spends $4 million for advertising with NHL during bubble playoffs The NHL got $4 million richer thanks to the Alberta government during the 2020 playoffs in Edmonton. According to the province’s disclosure database, the money was for a contract promoting investment in Alberta to provincial, national and international audiences through a unique partnership opportunity with the NHL. Provincial spokesman David Sandssaid in a statement the contract included in-arena, traditional broadcast, and digital advertising over the entire run of the playoffs. On July 10 the NHL announced that Rogers Place would host the Western Conference playoffs as well as the East and West conference finals and the Stanley Cup Final. “If you watched any of the NHL playoffs, you probably saw the ads,” Sands said. He added the playoff coverage was a major opportunity to showcase all Alberta has to offer to millions of viewers outside our province. In July, Alberta Premier Jason Kenney applauded the NHL’s decision to make Edmonton one of two hub cities for the playoffs. “That is a testament to Albertans. We have done that with the least restrictive public health measures just ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ about in North America.” ^^^^^^^^^^^^^^^^^^^^^ _______________________ Yup . . . . and he can prove it, too: ICU admissions near 100 in Alberta, 1,608 new COVID-19 cases Another 14 deaths were recorded over the weekend — five on Saturday and nine on Sunday — which brings the provincial death toll to 533 https://calgaryherald.com/