Re: Gay pedophile embracing LEGO Faces Boycott Calls Over 'Transgender Building Sets'

Mookie <[email protected]> wrote in news:[email protected]:

> Lee wrote
> 
>> All transgenders and homosexuals should be euthanized.

LEGO is the latest company facing boycott calls amid outrage over its A to 
Z of Awesome campaign, which supports the LGBTQ+ community.

Last year, the LEGO Group announced the launch of its campaign as part of 
Pride Month—which takes place every June—to raise awareness of the 
identities and stories of those in the community.

The debate surrounding the LGBTQ community has become increasingly 
politicized in recent years. Some conservatives have taken issue with 
companies that show support for or associate themselves with LGBTQ rights.

With the current discourse surrounding other companies' campaigns in 
support of the LGBTQ+ community, attention has now been turned to LEGO.

British influencer Oli London—who previously identified as transracial, 
gender neutral and transgender—shared one of LEGO's videos on Twitter over 
the weekend. The clip gave further insight into the A to Z of Awesome 
campaign.

The video was introduced as "the A to Z of awesome—a LEGO celebration of 
the beautiful, powerful language of the LGBTQIA+ community."

A voiceover in the clip said: "We invited members of the community to 
build LEGO creations to represent their true stories."

The line of LEGO "offers a universal, but most importantly a safe space to 
express yourself and be who you are," said one participant, while another 
commented that the concept behind their build was "you see this colorful 
unique LEGO brick to represent a happy, healthy intersex person."

A participant called Jeannie explained: "What I built here was a 
transgender garden, so all these different aspects of gender have their 
place in that garden."

Captioning the clip, London, who serves as a spokesperson for Caitlyn 
Jenner's political action committee Fairness First, wrote: "LEGO turns 
TRANS!"

"Children's toy maker LEGO has released an LGBTQI+ range featuring 
transgender building sets for kids age 5+," London continued. "Lego 
described the new range as 'a colourful alphabet of identities and 
definitions made from LEGO bricks.'"

The post sparked furor, with one Twitter user commenting that they were 
"adding [...] #boycottlego" to their "collection of boycotts."

"I have three nephews and two grown brothers who request LEGOs every 
birthday/Christmas. Not now. Never buying again," wrote another.

"Not @LEGO_Group too!" said another detractor. "We loved you, LEGO, for 
being fun and staying out of politics. I guess my four kids and I will be 
going elsewhere for innocent kids' toys going forward."

"Please let @LEGO_Group be the next company to lose billions," urged 
another. "Go woke, go broke."

Amid the outcry, a number of Twitter users pushed back on the criticism, 
with one saying that LEGO has "the money to cancel any boycott, otherwise 
they would not have started [the campaign]."

"Conservatives call us snowflakes then get triggered by LEGO," wrote 
another, while another opined that "grown men boycotting LEGO is funny 
because they are admitting to playing with LEGOs as grown a** men."

"You all are so stupid," another tweeted at the army of LEGO critics. 
"Nobody is pushing anything, you make your own choices with your money. 
Nobody has a gun to your head forcing you dumb f****** conservatives to 
buy LEGOs."

Newsweek has contacted representatives of the LEGO Group for comment.

LEGO has dedicated a section of its website to its A to Z of Awesome 
campaign, which is described in a video as "an alphabet of builds created 
by LGBTQIA+ LEGO fans. Each build is an interpretation of a meaningful 
word."

The company announced in April that its A to Z of Awesome LEGO creations 
would go on display at its Legoland theme park in Billund, Denmark, from 
May 24

Back in April, a video went viral on social media showing an enraged LEGO 
store customer accusing the company of having an LGBTQ+ agenda. The 
customer berated multiple store employees for wearing an LGBTQ badge, 
alongside the others they had on as part of their uniform.

Reacting to the clip, a LEGO Group spokesperson said: "The safety, 
wellbeing and security of our LEGO retail colleagues is our absolute 
priority, and we will not tolerate abuse of any kind.

"We are committed to building a more kind, empathetic and understanding 
society now, and for future generations and stand by all our colleagues 
who do that every day by making everyone feel welcome in our stores."

LEGO joins a host of companies facing boycott calls, including Target, 
which has been criticized for its clothing and accessories for LGBTQ+ 
Pride Month. Critics have called for the retailer to receive "the Bud 
Light treatment."

Beer brand Bud Light has been embroiled in controversy since the beginning 
of April, after it sent a commemorative can to transgender influencer 
Dylan Mulvaney to celebrate her first year of transitioning to a woman. 
The move sparked calls for a boycott, and industry data shows sales of Bud 
Light declined more than 17 percent across the month.

They are not the only brands to have recently faced boycott calls over 
pro-LGBTQ+ marketing. In April, whiskey maker Jack Daniel's caused outrage 
after teaming up with three drag queens for a Pride Month 
promotion—despite the campaign being nearly two years old.

A number of detractors have also vowed to step away from a range of brands 
including Starbucks, Nike and Adidas for campaigns and collaborations 
featuring LGBTQ+ people.

Prior to that, chocolate makers Hershey's faced a similar response to an 
advertising campaign in February after including a transgender rights 
activist's face on special chocolate bar wrappers in Canada for 
International Women's Day.

Meanwhile, Miller Lite has recently faced calls by conservatives for the 
brand to be boycotted over its two-month-old commercial, which highlights 
the historical role that women played in beer brewing.

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