NASCAR driver who unintentionally sparked 'Let's Go Brandon' chant says corporations don't want to sponsor him

NASCAR driver Brandon Brown says 'it's been tough to connect with 
partnerships'

The NASCAR driver who recently rose in fame after unintentionally 
sparking the "Let’s Go Brandon!" phrase says he’s had a hard time 
finding corporate sponsors following the chant going viral. 

"It got extremely difficult for us. … If you’re a national 
corporation, that means you sell to all consumers … and 
unfortunately, when you get dragged into the political arena, people 
want you to take a side,’" Brown told Sports Business Journal in a 
recent interview. 

"It's hard for a brand to want to attach to somebody who might be 
kind of divisive in their consumer base. If I'm going to divide 
Coca-Cola, why would they want to talk to me?"

HOW 'LET'S GO BRANDON!' BECAME A NATIONAL SOCIAL MEDIA SENSATION

The phrase "Let’s Go Brandon" took over social media In October 
after an NBC interview with Brown. Fans of NASCAR were chanting 
"F--- Joe Biden" during the interview, and in an apparent attempt to 
steer the interview away from politics, reporter Kelli Stavast said 
they were chanting "Let’s Go Brandon" in support of Brown. 

DAD TELLS BIDEN, 'LET'S GO, BRANDON' DURING CHRISTMAS EVE CALL — AND 
BIDEN RESPONDS

The phrase soon became synonymous with criticisms of President 
Biden, and rang out at concerts, sports games and events where Biden 
has spoken.


Just on Christmas Eve, controversy was sparked when a dad of four 
called to speak with Biden and the first lady during a holiday-
themed event and said the phrase live on the call. 

ANTI-BIDEN RALLYING CRY 'LETS GO BRANDON' CAUSES MAINSTREAM MEDIA 
MELTDOWN

"I hope you guys have a wonderful Christmas as well. Merry Christmas 
and Let’s go, Brandon!" the dad, identified as Jared Schmeck from 
Oregon, said at the end of the call. 


The president then asked Schmeck where in Oregon he is from, but no 
one responded. 

"I think we lost him," Biden said.

https://www.foxbusiness.com/politics/nascar-brandon-brown-lets-go-
brandon-corporations-marketability-tough