Riviera. Like its predecessors, it suggests the future. It’s that kind of car. It’s that kind of Buick. The 1979 Buick Riviera.

1979 Buick Riviera from the 1979 Buick deluxe full line catalog.

Riviera.
Like its predecessors, it suggests the future.

Ever since the first Riviera stunned the automotive world back in
1963, the name has carried with it a promise of bold, even daring
thinking.

Ironically, it was this tradition that challenged us to try to make
the new Riviera a statement of what we think is to come. rather than
simply a well-turned expression of what is already here.

Best of all we think the new Riviera, with all the advanced thinking
that went into it, looks every bit like the trend-setting automobile
it is. Yet it still possesses the classic beauty of the first
Riviera.

Its that kind of car. 

Its that kind of Buick.
 
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