January 2023 MBR The Business Shelf

The Business Shelf

Win When They Say You Won't
Daphne E. Jones
McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020
www.mhprofessional.com
9781264277995, $27.00, HC, 320pp

https://www.amazon.com/Win-When-They-Say-Wont/dp/1264277997

Synopsis: As a businesswoman: Have you ever met the requirements for a promotion, but still didn't feel qualified enough to take on the new role? Has a male colleague ever repeated what you just said in a meeting, and received positive feedback as if he said it first? Has anyone every implied that you should be less confident and direct, and more "likeable"?

Innovation thought leader and former Fortune 50 executive, Daphne E. Jones has experienced her share of dog whistle disempowerment throughout her career -- but she didn't let it stop her. Instead, she developed an actionable system for overcoming imposter syndrome, negativity and building the career of her dreams -- and now with the publication of "Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success" she shares her winning approach with you.

"Win When They Say You Won't" shows how to: Envision what success looks like to you; Prioritize your objectives and mapping out how to achieve them; Work your plan, soliciting constructive feedback from other stakeholders, and altering your strategy as needed; Reflect on your accomplishments and lessons learned, while defining your next win.

"Win When They Say You Won't" provides the inspiration, insights, and tools a woman in business needs to deconstruct any momentum that has been set against her and take her career to the next level -- starting now.

Critique: As inspired and inspiring as it is 'real world' practical, "Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success" is exceptionally well written, organized and presented. An essential and insightful 'how to' guide, "Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success" is unreservedly recommended for personal, professional, community, corporate, and academic library Business Leadership & Motivational Management collections. It should be noted for MBA students and women in positions of corporate responsibility that "Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success" is also available in a digital book format (Kindle, $20.49).

Editorial Note: Daphne E. Jones (https://www.daphneejones.com) has 30+ years of experience in general management and executive level roles at IBM, Johnson & Johnson, Hospira, and General Electric. At GE, she served as SVP for Future of Work, SVP & CIO for Product Engineering, Imaging, and Ultrasound, and Senior Executive & CIO for Global Services, all of which composed a $13 billion segment of GE Healthcare. The recipient of numerous domestic and international awards, Jones serves on the board of directors for AMN Healthcare, Inc., Barnes Group Inc., and Masonite International Corp.

The Artisan Brand
Jan Mulholland, et al.
Edward Elgar Publishing
9 Dewey Court, Northampton, MA 01060-3815
www.e-elgar.com
9781839106125, $140.00 HC / $TBA ebook, 264pp

https://www.e-elgar.com/shop/usd/the-artisan-brand-9781839106125.html

Synopsis: Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, "The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" is a timely consideration of the opportunities, challenges, and uncertainties associated with artisanal businesses in these new economic times.

Exploring how artisanal and craft products remain vibrant embodiments of tradition, heritage, authenticity and creativity, "The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" explores how these qualities are being harnessed and transformed to enable artisanal businesses to exploit the opportunities presented by technological innovation and evolving consumption patterns for their future viability and vitality.

Revolutionary advancement in digital technologies offer 'game-changing' possibilities for artisanship and craft, across a spectrum ranging from production practices to e-commerce. But such technological advancements also present challenges to how artisanship sustains its important 'traditional' associations, and how it builds on its relationship with the ethical, the sustainable and the local.

Featuring an international range of case studies, chapters exemplify how artisanal organisations can revitalise their business models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and the future.

"The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" will prove invaluable to students and scholars of marketing, business studies and sociology who are interested in contemporary innovation in artisanship and craft. With practical advice from industry experts, it also serves as a useful resource for practitioners and stakeholders within the artisanal and craft sector who might be concerned with the impact of digitalisation on the field.

Critique: Exceptionally well organized, impressively informative, and thoroughly 'reader friendly' in presentation, "The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" is a seminal and timely compendium of thirteen erudite, insightful, and thought-provoking contributions that will be of particular and special interest to entrepreneurs and corporate administrators interested in the bourgeoning popularity of 'artisan' brands. A seminal work, "The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" is an important and recommended pick for personal, professional, community, and academic library Business Management & Entrepreneurship collections and as a textbook form supplemental MBA curriculum studies lists.

Editorial Note #1: Jon Mulholland (https://people.uwe.ac.uk/Person/JonMulholland) is an Associate Professor, University of the West of England, UK,

Editorial Note #2: Alessandra Ricci is a Post Doctoral research fellow, Department of Business, Law, Economics and Consumer Behavior, IULM University, Milan, Italy.

Editorial Note #3: Marta Massi is an Assistant Professor, Trent University, Canada

Handbook of Digital Entrepreneurship
Mohammad Keyhani, et al.
Edward Elgar Publishing
9 Dewey Court, Northampton, MA 01060-3815
www.e-elgar.com
9781800373624, $255.00 HC / $TBA ebook, 340pp

https://www.e-elgar.com/shop/usd/handbook-of-digital-entrepreneurship-9781800373624.html

Synopsis: "Handbook of Digital Entrepreneurship" compiles a diverse set of contributions on digital entrepreneurship, and provides an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today.

Offering a snapshot of the major themes in digital entrepreneurship research, the "Handbook of Digital Entrepreneurship" highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Individual chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural - urban digital divide.

Furthermore, the "Handbook of Digital Entrepreneurship" analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study.

Discussing a diverse set of questions, contexts, theories, and methods, the "Handbook of Digital Entrepreneurship" will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.

Critique: A seminal compilation of sixteen informative studies by thirty-six knowledgeable contributors which are deftly organized into seven thematic sections (Introduction; Digital Entrepreneurship and Definitions; Digital Entrepreneurship Ecosystems; Digital Entrepreneurship Technologies; Digital Entrepreneurship Adoption and Outcomes; Digital Entrepreneurship and Financing; Digital Entrepreneurship and Social Issues), "Handbook of Digital Entrepreneurship" is a seminal work of outstanding scholarship and unreservedly recommended for inclusion in personal, professional, corporate, college, and university library Business Management & Entrepreneurship collections and supplemental curriculum studies reading lists.

Editorial Note #1: Mohammad Keyhani is an Associate Professor of Entrepreneurship and Innovation, Haskayne School of Business, University of Calgary, Canada,

Editorial Note #2: Tobias Kollmann is the Professor of Digital Business and Digital Entrepreneurship, University of Duisburg-Essen, Germany.

Editorial Note #3: Andishe Ashjari, Doctoral Candidate in Entrepreneurship and Innovation, Haskayne School of Business, University of Calgary, Canada,

Editorial Note #4: Alina Sorgner is an Assistant Professor of Applied Data Analytics, John Cabot University, Rome, Italy, Research Affiliate, Institute of Labor Economics (IZA) and Research Fellow, Kiel Institute for the World Economy (IfW Kiel).

Editorial Note #5: Clyde Eirikur Hull is Professor, Department of Management, Saunders College of Business, Rochester Institute of Technology, US

Choosing Leadership, revised and expanded edition
Dr. Linda Ginzel
Health Communications, Inc.
3201 S.W. 15th Street, Deerfield Beach, FL 33442-8190
www.hcibooks.com
9780757324376, $17.95, PB, 256pp

https://www.amazon.com/Choosing-Leadership-Expanded-Building-Capacity/dp/0757324371

Synopsis: With the publication of this newly revised and expanded edition of "Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom", Dr. Linda Ginzel gives her readers the tools to sharpen their leadership skills, putting the responsibility for personal growth and professional development in their own hands.

"Choosing Leadership" effectively counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a "leader." Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self. This process of self-discovery will help you develop individualized, customized wisdom and be your lifelong companion on the road to being wiser, younger.

With the addition of Learning Modules for each chapter, "Choosing Leadership" provides step-by-step guidance to create group experiences designed to enable reflection, explore ideas, and enhance self-understanding. These group experiences create collective wisdom and encourage learners to make better and more thoughtful choices. Through peer discussions, readers learn how to coach themselves. While gaining self-understanding, they also gain confidence. They realize they know how to lead and are wiser, younger.

Critique: Informatively inspiring, "Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom" is impressively well written, organized and presented, making it an ideal addition to personal, professional, community, and academic library Business Management & Leadership collections and supplemental curriculum studies lists. It should be noted for MBA students, academia, business managers, corporate executives, non- profit administrators, and non-specialist general readers with an interest in the subject that "Choosing Leadership" is also available in a digital book format (Kindle, $15.99).

Editorial Note: Dr. Linda Ginzel (https://en.wikipedia.org/wiki/Linda_E._Ginzel) is a clinical professor of managerial psychology at the University of Chicago's Booth School of Business and the founder of its customized executive education program. For three decades, she has developed and taught MBA and executive education courses in negotiation, leadership capital, managerial psychology, and more. She has also taught MBA and PhD students at Northwestern and Stanford, as well as designed customized educational programs for a number of Fortune 500 companies. Dr. Ginzel has received numerous teaching awards for excellence in MBA education, as well as the President's Service Award for her work with the nonprofit Kids In Danger.

The Ecosystem Economy
Venkat Atluri, author
Miklos Dietz, author
Wiley
c/o Wiley Professional Trade Group
www.wiley.com
9781119984788, $29.95, HC, 240pp

https://www.amazon.com/Ecosystem-Economy-Sectors-Without-Borders/dp/1119984785

Synopsis: With the publication of "The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders", two McKinsey & Company senior partners, Venkat Atluri and Miklos Dietz, offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. "The Ecosystem Economy" reveals how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.

"The Ecosystem Economy" explains: Why it's so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain); How the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy. "The Ecosystem Economy" is a comprehensive ecosystem playbook that can be applied to firms of any size and in any sector.

As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. "The Ecosystem Economy" offers a personal roadmap to navigating the new digital world making it ideal for managers, executives, and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.

Critique: Seminal, groundbreaking, timely, 'real world' practical, and thoroughly 'reader friendly' in organization and presentation, "The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders" is an essential and unreservedly recommended for personal, professional, community, corporate, college, and university library Business & Entrepreneurship collections. It should be noted for the personal reading lists of MBA students, academia, entrepreneurs, corporate executives, business managers, economists, and non-specialist general readers with an interest in the subject that "The Ecosystem Economy" is also available in a digital book format (Kindle, $18.00).

Editorial Note #1: Venkat Atluri (https://www.mckinsey.com/our-people/venkat-atluri) is a senior partner at McKinsey & Company, where he leads the firm's global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M.

Editorial Note #2: Mikos Dietz (https://www.mckinsey.com/our-people/miklos-dietz) is a senior partner at McKinsey & Company. He leads McKinsey's banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters.

The Stripped-Down Guide to Content Marketing
John Egan
HawkStar Press
9798986258218, $22.99, HC, 172pp

https://www.amazon.com/Stripped-Down-Guide-Content-Marketing-Beginners/dp/B0BJHC4S99

Synopsis: Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, "pillar content", blog post creation, brand storytelling and so much more. Where do you start?

With the publication of "The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners", content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience after you've uncovered his strategies. Through examples of compelling content marketing campaigns you'll learn to harness the power to influence customers and drive product sales.

"The Stripped-Down Guide to Content Marketing" covers: Successful content marketing secrets for a tight budget; Tools to generate buzz for your content, including LinkedIn, Instagram, Twitter, and other social media; Is content quantity more important than content quality?; Ways to make blogging the cornerstone of your program; The path to SEO for beginners, including the #1 rule you must know!

"The Stripped-Down Guide to Content Marketing" is a DIY hands-on guide to content marketing strategy complete with professional insider lessons and tips about what will work, what won't, and more from the online world of content marketing.

Critique: Exceptionally well written, organized, timely, and unreservedly recommended for personal, professional, community, corporate, and academic library Business Marketing & Communications collections, it should be noted that "The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners" is also available in a paperback edition (9798218003340, $17.99) and in a digital book format (Kindle, $9.99) for the personal reading lists of MBA students, academicians, corporate executives, entrepreneurs, and non-specialist general readers with an interest in the subject.

Editorial Note: Content creator and marketing strategist John Egan (www.johnegan.net) entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies. John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.

Lights, Camera, Impact
Tony Gnau
T60 Productions
https://www.t60productions.com
9798986420103, $16.99, PB, 168pp

https://www.amazon.com/Lights-Camera-Impact-Storytelling-Production/dp/B0BHC1TT41

Synopsis: A corporate video, whether in marketing or internal communications, is a crucial and effective way to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

With the publication of "Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video" by three time Emmy Award winner Tony Gnau will help to produce better videos that get a company's message across every time. With "Lights, Camera, Impact" every video-production dollar will count with Gnau's short storytelling tips for digital marketing and internal communication professionals. Readers will learn DIY shooting suggestions for work they do without the need of a video pro. This how-to instructional guide gives you the insights from top thought leaders in corporate communication in order to create a solid video-marketing plan.

"Light, Camera, Impact" covers: The core videos for video marketing success, including "About Us" videos; The best marketing strategy to ensure customers watch videos and take action; What to do before and after video production is complete to maximize results; How to add music for impact and making the most of client testimonials; When a DIY video is the best media choice, like when your audience opposes big companies or you're a small business.

Whether making a DIY video inside a company or hiring a production company to create it, "Lights, Camera, Impact" will enhance video skills making certain messages are hitting home with their intended audiences!

Critique: An ideal instruction guide and 'how to' DIY manual, "Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video" is thoroughly 'user friendly' in organization and presentation -- making it an ideal and unreservedly recommended addition to personal, professional, corporate, community, and academic library Marketing & Promotion instructional reference collections. It should be noted for MBA students, academia, corporate administrators and marketers, as well as non-specialist general readers with an interest in the subject that "Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video" is also available in a digital book format (Kindle, $9.99).

Editorial Note: Tony Gnau (www.tonygnau.com) is a three-time Emmy Award-winning journalist and founder and chief storytelling officer of T60 Productions. He believes every company has a story and loves helping them tell it.Tony has led T60 to win 18 Telly Awards for corporate videos. He teaches video strategies, speaks at conferences, and blogs on T60Productions.com, where he has written more than 700 video marketing posts. Tony earned his BA in broadcast journalism from the University of Southern California.

Be Visionary: Strategic Leadership in the Age of Optimization
Marty Strong
Business Books
c/o John Hunt Publishing
www.johnhuntpublishing.com
9781785354328, $23.95, PB, 216pp

https://www.amazon.com/Be-Visionary-Strategic-Leadership-Optimization/dp/1785354329

Synopsis: With the publication of "Be Visionary: Strategic Leadership in the Age of Optimization", business coach and author Marty Strong offers 'real world effective' self-help, business leadership book that demonstrates to existing and aspiring leaders the positive impact of applying flexibility, creativity and decisiveness to achieve results -- even (and especially) in uncertain times.

More importantly, "Be Visionary" will enable business leaders to understand that while business operations optimization may have value in certain circumstances, it can also adversely affect a leader's management style, his or her message and replace strategic thought with short-term focus and gratification. For example, even the most efficient wagon-wheel manufacturer in the early 1900s was put out of business by the invention of the automobile -- think and lead strategically!

Critique: Informative, thoughtful, challenging, insightful, and deftly written, organized and presented, "Be Visionary: Strategic Leadership in the Age of Optimization" will have a special appeal and value to business managers, corporate leadership, and entrepreneurs. While unreservedly recommended for personal, professional, community, corporate, and academic library Business Management & Entrepreneurship collections, it should be noted for MBA students, academic, corporate motivational team leaders, and non-specialist general readers with an interest in the subject that "Be Visionary: Strategic Leadership in the Age of Optimization" is also available in a digital book format (Kindle, $14.99).

Editorial Note: Marty Strong (https://martystrongbenimble.com) is an accomplished leader and an active corporate CEO and Chief Strategist. He is was a member of the elite Navy SEAL Teams for twenty years, leading combat missions and helping to design and test new special operations capabilities. Marty coaches and mentors business and other organizational leaders in the areas of strategy, organizational design, leadership, crisis management, and coping with the dynamic nature of market disruption.

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