February 2023 MBR The Business Shelf

The Business Shelf

Don't Start a Side Hustle!
Brian Page
HarperCollins Leadership
c/o HarperCollins Publishers
www.harpercollins.com
9781400231409, $28.99, HC, 240pp

https://www.amazon.com/Dont-Start-Side-Hustle-Work/dp/140023140X

Synopsis: The promise of entrepreneurship is to create a lifestyle of freedom - but that pursuit often leads to a time bankrupt life. If you're an overworked employee who's done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or currently juggling multiple side hustles and tired of the grind, Brian Page wrote "Don't Start a Side Hustle!: Work Less, Earn More, and Live Free" especially for you!

Passive income expert Brian Page will guide you step-by-step through 38 bitesize chapters that will teach you how to ditch the rat race, and instead get you on the path to enjoying the "Passivepreneur" lifestyle.

"Don't Start a Side Hustle", shows how to: Trade working your ass off in exchange for hard-working assets; Create cash flow from products, services, and even properties you don't own; Become an "income producer" instead of an "income earner"; Live a lifestyle of freedom by building a passive income empire; Follow in Brian's footsteps as he quit his job and earned a 7 figure automated income -- in just 47 days.

Critique: Don't trade your 40-hour workweek for an 80-hour a week side hustle. If you aspire to live more, work less, and earn an automatic income for you and your family, "'Don't Start a Side Hustle!: Work Less, Earn More, and Live Free" is an ideal combination of inspirational instruction guide and a real world practical DIY 'how-to' manual. While available for personal reading lists in a paperback edition (9781400243983, $19.99) and a digital book format (Kindle, $14.99), "Don't Start a Side Hustle!" is unreservedly recommended for community and academic library Entrepreneurship, Home-Based Business, and Real Estate Investment collections.

Editorial Note: Brian Page (https://brian.page) is an author and speaker focused on passive income creation. Page is best known as the creator of the BNB Formula, the world's #1 bestselling Airbnb(TM) training with over 25,000 students in 47 countries. He is the host of the Digital Titans Podcast and the star of the reality show House Hackers.

Inclusive Marketing
Jerry Daykin
Kogan Page Inc.
8 W 38th Street, Ste 902, New York, NY 10018
www.koganpage.com
9781398607354, $105.00, HC, 248pp

https://www.amazon.com/Inclusive-Marketing-Representation-Matters-Customers/dp/1398607355

Synopsis: The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. With the publication of "Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand" global marketing leader Jerry Daykin provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers.

"Inclusive Marketing" combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.

Critique: A complete and comprehensive course on the subject of business branding as a marketing tool, "Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand" is exceptionally well written, organized and presented. Unreservedly recommended for personal, professional, college, and university library Business Marketing/Branding/Sales collections, it should be noted for MBA students, academia, corporate executives, entrepreneurs, and business/marketing managers that "Inclusive Marketing" is also available in a paperback edition (9781398607316, $34.99) and in a digital book format (Kindle, $29.99).

Editorial Note: Jerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.

The Ecosystem Economy
Venkat Atluri, author
Miklos Dietz, author
Wiley
c/o Wiley Professional Trade Group
111 River Street, Hoboken, NJ 07030-5774
www.wiley.com
9781119984788, $29.95, HC, 240pp

https://www.amazon.com/Ecosystem-Economy-Sectors-Without-Borders/dp/1119984785

Synopsis: With the publication of "The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders", Venkat Atluri and Miklos Dietz (two McKinsey & Company senior partners) offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes.

"The Ecosystem Economy" deftly explores how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.

"The Ecosystem Economy" explains: Why it's so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain); How the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy; A comprehensive ecosystem playbook that can be applied to firms of any size and in any sector.

As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. "The Ecosystem Economy" is your personal roadmap to navigating that new world of global commerce.

Critique: "The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders" is especially commended to the attention of business managers, corporate executives, and entrepreneurs seeking effective new strategies and practical approaches for markets that bear little resemblance to the predecessors. While an essential and unreservedly recommended for personal, professional, community, corporate, college, and university library Contemporary Business Management, Corporate Leadership, and Entrpreneurial collections, it should be noted for MBA students, academia, business professionals, and non-specialist general readers with an interest in the subject that "The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders" is also available in a digital book format (Kindle, $18.00).

Editorial Note #1: Venkat Ailuri (https://www.mckinsey.com/our-people/venkat-atluri) is a senior partner at McKinsey & Company, where he leads the firm's global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M.

Editorial Note #2: Miklos Dietz (https://www.mckinsey.com/our-people/miklos-dietz) is a senior partner at McKinsey & Company. He leads McKinsey's banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters.

From Start-Up to Grown-Up
Alisa Cohn
Kogan Page Inc.
8 W 38th Street, Ste 902, New York, NY 10018
www.koganpage.com
9781398601406, $98.00, HC, 280pp

https://www.amazon.com/Start-Up-Grown-Up-Grow-Leadership-Business/dp/1398601403

Synopsis: Every start-up entrepreneurial founder feels overwhelmed and uncertain at various times. The key to managing the relentless turmoil of a start-up is learning to manage yourself.

With the publication of "From Start-Up to Grown-Up: Grow Your Leadership to Grow Your Business", Alisa Cohn shares all that she has gained from helping companies such as Etsy, Foursquare, InVision and The Wirecutter become headline names. Growth of your company begins with growth within you.

"From Start-Up to Grown-Up" provides you with effective and practical ways of maximizing your strengths, defusing your triggers, controlling your self-doubt and building on your motivators. With these self-management tools, you can then turn your attention to managing your team by ensuring the flow of communication and finding the joy of delegation and the soul in meetings.

Finally, with "From Start-Up to Grown-Up" you will gain practical tools for managing the company and ensuring overall effectiveness of your team and strategy, using specific scripts you need to have delicate or difficult conversations.

Filled with stories drawn from the author's experience, "From Start-Up to Grown-Up" helps you build a company with a set of core values that everybody lives by and where everyone shares a vision of where the company is going and how to get there.

Critique: Whether a newly aspiring entrepreneur launching an enterprise for the first time, or a seasoned and experienced business manager or corporate executive, "From Start-Up to Grown-Up: Grow Your Leadership to Grow Your Business" will prove to be an invaluable, instructive, and inspiring read. Available for personal reading lists in both a paperback edition ( 9781398601383, $29.95) and a digital book format (Kindle, $23.02), "From Start-Up to Grown-Up: Grow Your Leadership to Grow Your Business" will prove to be an immediate and welcome addition to professional, community, corporate, and academic library Business Management & Leadership collections.

Editorial Note: Alisa Cohn (https://www.alisacohn.com) is an executive coach based in New York, NY who helps start-up founders mature into world-class CEOs. She has coached companies such as Etsy, Foursquare, Venmo, InVision, Tory Burch, Mack Weldon and The Wirecutter. She was named the #1 Startup Coach in the world at the 2019 Thinkers50 Marshall Goldsmith Coaching Awards in London and one of the Top 30 Global Gurus for Startups of 2020. She was also name one of the top 100 Leadership Speakers by Inc Magazine, and has spoken at places such as Cela (the largest gathering of tech accelerators in the world), the OpenView CEO Summit, and the IBM Digital Summit. She is also the executive coach for the Runway Accelerator Program at Cornell Tech and serves on the Entrepreneurial Advisory Council of Cornell. She writes regularly for Harvard Business Review, Forbes and Inc.

Harmony at Work
Susan Spero
Relationshift Publishing
www.harmonyatwork.biz
9781737868002, $17.99, PB, 332pp

https://www.amazon.com/Harmony-Work-Keys-Tune-Relationships/dp/1737868008

Synopsis: Struggling to deal with diverse personalities? Is your boss a micromanaging nightmare? Does "collaboration" really mean you're handling the entire project? With an MA in psychology, author, leadership consultant, and executive coach Susan Spero has spent over three decades transforming off-key companies into bastions of melodic efficiency. And now with the publication of "Harmony at Work: Keys to Tune Up Your Work Relationships" she shares her innovative approaches to ending cacophony in the office while fostering a sense of community and cooperation.

"Harmony at Work" is an enlightening and straightforward guide designed to integrate prior knowledge with fresh perspectives. Featuring a chorus of stories from real-life leaders, illustrations from personal experience, and practical techniques, Spero kicks tedium to the curb and drives home a crescendo of points in this lively read. And by implementing these lessons, anyone from individual contributors to senior corporate executives will soon be conductors of an efficient and productive choir.

"Harmony at Work" features: The six stages of relationship evolution so that you keep negotiations humming along with ease; Exercises to help you apply newly learned tools to current situations and jumpstart gains; Relatable examples that you will nod and smile at even as you master more complex interactions; How to see so-called difficult people in a new light so you can help all parties thrive; Tips for applying updated skills to life outside the cubicle, ways to build greater confidence, humorous anecdotes, -- and so much more!

"Harmony at Work" is an ideal resource and a transformative guide for going from being tone deaf to becoming a maestro of your domain.

Critique: Exceptionally well written, organized and presented, "Harmony at Work: Keys to Tune Up Your Work Relationships" is an impressively 'user friendly' DIY guide and manual for creating and maintaining successful business relationships with co-workers, supervisors, office managers, corporate executives. While also available for personal reading lists in a digital book format (Kindle, $7.99), "Harmony at Work" is an especially and unreservedly recommended addition to professional, community, corporate, and academic library Business Management & Office Etiquette collections and supplemental MBA curriculum studies lists.

Editorial Note: Susan Spero (www.speroandco.biz) has been an organizational consultant for nearly four decades. She founded Spero & Company Consultants, LLC, in 1987. Susan realized years ago that much of what impacts productivity and job satisfaction in the workplace ties directly to people's ability to create and maintain healthy relationships. She enjoys helping people sort out the messy conflicts that they often generate with coworkers. She appreciates the opportunity to provide tools and safe environments in which they can learn, grow, and produce more harmony. Her international company conducts strategic planning, team development, leadership training, and executive coaching for corporations, nonprofit organizations, and government agencies that range in size from five to 5,000 employees. The company's tagline is "continuous people improvement".

When Everyone Leads
Ed O'Malley, author
Julia Fabris McBride, author
Bard Press
https://bardpress.com
9781885167903, $26.99, HC, 256pp

https://www.amazon.com/When-Everyone-Leads-Toughest-Challenges/dp/1885167903

Synopsis: Co-authored by Ed O'Malley and Julia Fabris McBride, "When Everyone Leads: How The Toughest Challenges Get Seen And Solved" is not about leadership, at least in the way we normally think about it. Leadership is not about position, or authority. It's not about big speeches or grand visions.

Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families -- and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed. But they are not.

Because, leadership is an activity in the form of small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too.

That's why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Critique: Exceptionally well written, organized and presented, "When Everyone Leads: How The Toughest Challenges Get Seen And Solved" is as informatively insightful and 'real world practical', as it is inspiring. While especially recommended for personal, professional, community, college, and university library Business Management & Leadership collections, it should be noted for the personal reading lists of MBA students, academicians, corporate leaders, entrepreneurs, and non-specialist general readers with an interest in the subject that "When Everyone Leads: How The Toughest Challenges Get Seen And Solved" is also available in a digital book format (Kindle, $18.99).

Editorial Note #1: Ed O'Malley (https://en.wikipedia.org/wiki/Ed_O%27Malley) is president and CEO of the Kansas Health Foundation. He founded the Kansas Leadership Center in 2007, serving as president and CEO for 15 years. A former Kansas state legislator and gubernatorial aide, He has co-authored three previous books including Your Leadership Edge and For the Common Good.

Editorial Note #2: Julia Fabris McBride is chief leadership development officer at the Kansas Leadership Center, where more than 15,000 people around the world have attended programs since 2007. (https://kansasleadershipcenter.org/team/julia-fabris-mcbride)

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