January 2024 MBR The Business Shelf

The Business Shelf

Sustainable Marketing
Paul Randle, author
Alexis Eyre, author
Kogan Page Inc.
www.koganpage.com
9781398613157, $110.00, HC, 328pp

https://www.amazon.com/Sustainable-Marketing-Industrys-Role-Future/dp/1398613150

Synopsis: "Sustainable Marketing: The Industry's Role in a Sustainable Future" by co-authors Paul Randle and Alexis Eyre is a blueprint for embedding sustainability at the heart of marketing in today's marketing environment. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, "Sustainable Marketing" challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.

"Sustainable Marketing" is the perfect guide for marketing and sustainability professionals who are working through their company's sustainable transformation while trying to avoid the pitfalls of greenwashing and carbon myopia. Deftly written by two acknowledged experts who apply their unique framework to the issue, "Sustainable Marketing" takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

Critique: An impressively organized and presented DIY manual, "Sustainable Marketing: The Industry's Role in a Sustainable Future" is essential reading for anyone charged with marketing responsibilities for their company or business enterprise. An extraordinary and highly recommended addition to personal, professional, corporate, and college/university library Business Management & Marketing collections and supplemental MBA/Environmental Economics curriculum studies lists, it should be noted for MBA students, academia, corporate executives, marketing directors, and entrepreneurs that "Sustainable Marketing: The Industry's Role in a Sustainable Future" is also available in a paperback edition (9781398613133, $31.99) and in a digital book format (Kidle, $31.99).

Editorial Note #1: Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Editorial Note #2: Alexis Eyre is the Co-Founder of the Sustainable Marketing Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants. Based in Hampshire, UK, she has worked media owner, agency and client side for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.

Search Marketing: A Strategic Approach to SEO and SEM
Kelly Cutler
Kogan Page Inc.
www.koganpage.com
9781398612822, $131.00, HC, 312pp

https://www.amazon.com/Search-Marketing-Strategic-Approach-SEO/dp/1398612820

Synopsis: Newly published by Kogan Page, "Search Marketing: A Strategic Approach to SEO and SEM" by digital marketing expert and educator Kelly Cutler is a comprehensive guide that delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth.

As the digital marketing landscape continues to evolve, corporate and business marketing gets more technical, time-consuming and costly. But "Search Marketing" reveals how to approach both paid and organic search marketing like a digital strategist.

"Search Marketing" also offers insights into high-level fundamentals and advanced applications. Specifically designed to help marketers and businesses leaders get more from this essential digital marketing tactic, "Search Marketing" dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.

"Search Marketing" identifies and explains effective techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will learn how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

Critique: Given the enormous and ever increasing necessity for companies to master, employ, improve and expand their digital marketing in today's volatile local, regional, national, and international business climate, "Search Marketing: A Strategic Approach to SEO and SEM" is a critically important and absolutely recommended addition to professional, corporate, and college/university library Search Engine, Web Marketing, and E-Commerce collections and supplemental MBA studies lists. It should be noted for MBA students, academia, corporate executives, marketing directors, entrepreneurs, and non-specialist general readers with an interest in the subject that "Search Marketing: A Strategic Approach to SEO and SEM" is also available in a paperback edition (9781398612808, $39.99) and in a digital book format (Kindle, $39.99).

Editorial Note: Kelly Cutler (https://www.koganpage.com/authors/kelly-cutler) is a seasoned entrepreneur, technology executive, educator and business leader based in Chicago, Illinois. She brings over two decades of experience, with previous strategic insights from the early days of AOL and later at Cars.com. Through her technology consulting company Kona, she has consulted with CDW in the areas of leadership, digital transformation and learning development. She has worked with companies across industries and geographies including Johns Hopkins, Zebra Technologies, The Los Angeles Film Festival and Ryland Homes. Cutler holds a Master of Science from Northwestern University's Information, Design and Strategy program where she studied data strategy, leadership and communication. In her current role at Northwestern University, Cutler teaches at Medill, Kellogg Executive Education and the School of Professional Studies (SPS). Prior to joining Northwestern, Cutler taught at DePaul University Kellstadt Marketing Center for nearly ten years. She has extensive experience in training, running workshops and speaking at industry conferences around the country.

A Practical Guide to Logistics, second edition
Jerry Rudd
Kogan Page Inc.
www.koganpage.com
9781398612693, $159.00, HC, 416pp

https://www.amazon.com/Practical-Guide-Logistics-Introduction-Distribution/dp/1398612693

Synopsis: Now in a newly updated and expanded second edition, "A Practical Guide to Logistics: An Introduction to Transport, Warehousing and Distribution" by logistics and supply chain expert Jerry Rudd is a straightforward guide taking readers through all aspects of the industry including covering packaging, transportation, warehousing and exporting and importing of goods.

This new second edition published by Kogan Page features a new chapter on Health and Safety in the field, and coverage of the most recent developments impacting logistics, including automation and electric vehicles.

This new edition of "A Practical Guide to Logistics: An Introduction to Transport, Warehousing and Distribution" will equip readers with all the necessary knowledge to progress in their careers and provides balanced advice on how to choose the right option for their business. "A Practical Guide to Logistics: An Introduction to Transport, Warehousing and Distribution: 2nd Edition" is an essential introduction for practitioners, undergraduate and postgraduate students of logistics and warehouse management.

Critique: Impressively comprehensive, exceptionally well written, thoroughly 'user friendly' in organization and presentation, "A Practical Guide to Logistics: An Introduction to Transport, Warehousing and Distribution: 2nd Edition" is an ideal and unreservedly recommended addition professional, corporate, and college/university library Business, Distribution, Logistics, and Supply Chain collections and supplemental MBA curriculum studies lists. It should be noted for personal reading lists that "A Practical Guide to Logistics: An Introduction to Transport, Warehousing and Distribution: 2nd Edition" is also available in a paperback edition, 9781398612648, $41.99) and in a digital book format (Kindle, $37.99)

Editorial Note: Jerry Rudd (www.koganpage.com/authors/jerry-rudd) is a Logistics and Supply Chain professional with over 25 years' experience. He has worked with companies such as Ford, Peugeot, the Bank of England and Wincanton.

Advanced Introduction to Service Innovation
Faiz Gallouj, et al.
Edward Elgar Publishing
www.e-elgar.com
9781803925196, $120.00, PB, 198pp

https://www.amazon.com/Advanced-Introduction-Service-Innovation-Introductions/dp/1803925191

Synopsis: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

A part of this impressive series, "Advanced Introduction to Service Innovation" by the team of co-authors Faiz Gallouj, Faridah Dejellal, and Camal Gallouj explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurement, using both traditional and new measures.

The three co-authors address pertinent questions such as: What is innovation in services and how is it conceptualized? How is it measured? How is it organized and managed within both service and non-service firms?

Critique: Identifying potential challenges and outlines the future of research, reflecting on the rise of innovation networks in the field of services, providing a comprehensive review of advances in the field of service innovation over the last 30 years, offering illustrated via in-depth discussions the progress, and addressing the gaps to be filled in the measurement of service innovation, "Advanced Introduction to Service Innovation" is an insightful and seminal study will be a useful introduction for both undergraduate and graduate teaching of organizational innovation, economics of innovation and services. It will also be an invaluable resource for researchers and business and policy practitioners in the field of service innovation. While strongly recommended for personal, professional, corporate, and college/university library Business Management collections and supplemental MBA curriculum studies lists, it should be noted that "Advanced Introduction to Service Innovation" is also available in a paperback edition (9781803925219, $30.95).

Editorial Note: Both Faiz Gallouj and Faridah Djellal are Professors of Economics and members of CLERSE-CNRS, University of Lille. Camal Gallouj is Professor of Management Science, University Sorbonne, Paris Nord, CEPN-CNRS, France.

The Digital Transformation Roadmap
David L. Rogers
Columbia Business School Publishing
c/o Columbia University Press
https://cup.columbia.edu
9780231196581, $32.95, HC, 328pp

https://www.amazon.com/Digital-Transformation-Roadmap-Organization-Continuous/dp/023119658X

Synopsis: Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change in what has become known as the digital age?

With the publication of "The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change" author and C-suite advisor David L. Rogers provides every leader with the answer and persuasively argues that businesses must transform not just products and business models -- they must transform the organization itself.

Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

"The Digital Transformation Roadmap" provides a practical DIY blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers also shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Critique: Informative, comprehensive, motivational, inspiring, and thoroughly 'user friendly' in organization and presentation, "The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change" is an extraordinary and straightforwardly recommended core addition for personal, professional, community, corporate, and college/university library Business Organizational Structure Adjustment/Management collections and supplemental MBA curriculum studies lists. It should be noted for MBA students, academia, corporate executives, entrepreneurs, and non- specialist general readers with an interest in the subject that "The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change" is also available in a digital book format (Kindle, $17.27).

Editorial Note: David L. Rogers (https://davidrogers.digital) is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

The Enterprise Big Data Framework
Jan-Willem Middleburg
Kogan Page Inc.
www.koganpage.com
9781398601741, $229.00, HC, 496pp

https://www.amazon.com/Enterprise-Big-Data-Framework-Capabilities/dp/1398601748

Synopsis: With the publication of "The Enterprise Big Data Framework: Building Critical Capabilities to Win in the Data Economy", Jan-Willem Middleburg presents a comprehensive guide that covers all the aspects of transforming enterprise data into value, from the initial set-up of a big data strategy, towards algorithms, architecture and data governance processes.

Using a vendor-independent approach, "The Enterprise Big Data Framework" also offers practical advice on how to develop data-driven decision making, detailed data analysis and data engineering techniques.

With a focus on business implementation, "The Enterprise Big Data Framework" includes sections on analysis, engineering, algorithm design and big data architecture, and covers topics such as data preparation and presentation, data modelling, data science, programming languages and machine learning algorithms.

Endorsed by leading accreditation and examination institute AMPG International, "The Enterprise Big Data Framework" from Kogan Page must be considered as required reading for the Enterprise Big Data Certifications, which aim to develop excellence in big data practices across the globe. Of special note is that online resources also include sample data for practice purposes.

Critique: Exceptionally well organized and presented, "The Enterprise Big Data Framework: Building Critical Capabilities to Win in the Data Economy" is a comprehensive and completely recommended choice for personal, professional, corporate, and college/university library Business/Entrepreneurship instructional reference collections and essential reading for anyone charged with the responsibilities of warehouse management, data modeling/design, and designing/implementing/operating data programing algorithms. It should be noted for in-service training programs and academic curriculum studies lists that "The Enterprise Big Data Framework" is also available in a paperback edition (9781398601710, $59.99) and in a digital book format (Kindle, $47.99).

Editorial Note: Jan-Willem Middelburg is the CEO and co-founder of Cybiant, based in Kuala Lumpur, Malaysia. With Cybiant he helps to create a more sustainable world through analytics, big data and automation, developing algorithms and employing data scientists to unearth patterns and information. He is also President and Chief Examiner of the Enterprise Big Data Framework, an independent organization dedicated to upskilling individuals with expertise in Big Data. In partnership with APMG-International, the Enterprise Big Data Framework offers vendor-neutral certifications for individuals. (www.koganpage.com/authors/jan-willem-middelburg)

Systems Thinking for Business and Management
Umit S. Bititci, author
Agnessa Spanellis, author
Kogan Page Inc.
www.koganpage.com
9781398611689, $159.00, HC, 296pp

https://www.amazon.com/Systems-Thinking-Business-Management-Principles/dp/1398611689

Synopsis: Blending theory and practice, "Systems Thinking for Business and Management: Principles and Practice" by co- authors Umit S. Bitici and Agnessa Spanellis reviews the fundamentals and includes a wide range of global cases and examples from business, showing how systems thinking can be applied to real-world organizational contexts. MBA students will learn to apply their knowledge to solve business system problems, carry out systemic organizational analysis and design solutions to address complex organizational problems. They will also build valuable skills in systems analysis, business process modelling, problem solving and decision making.

"Systems Thinking for Business and Management: Principles and Practice" includes:

An evaluation of the different models, theories and frameworks for generic systems, system properties and system classifications

An overview of the different methods used for modelling and analysing different systems, specifically hard systems, soft systems and complex systems

Discussion of how system thinkers can imagine and model future systems

Experiential, engaging pedagogy, such as practical activities and reflective exercises in each chapter

Online resources to support teaching and learning, such as a customizable set of PowerPoint slides and video links

The approach taken by "Systems Thinking for Business and Management: Principles and Practice" to the subject has been tried and tested over ten years of teaching. It will be an essential text for introductory modules on systems thinking at undergraduate, postgraduate and MBA levels. It will also be of interest to practitioners looking to apply systems thinking to improve their organizations.

Critique: A core textbook for supplemental MBA curriculum studies lists, "Systems Thinking for Business and Management: Principles and Practice" is impressively comprehensive, exceptionally well written, thoroughly 'student friendly' in organization and presentation, and will invaluable to any corporate officer responsible for the business and management of their company whether local, national, or international. While highly recommended as an essential addition to corporate and college/university library Strategic Business Planning/Management collections and MBA curriculum studies lists, it should be noted for personal reading lists that "Systems Thinking for Business and Management: Principles and Practice" is also available in a paperback edition (9781398611665, $47.99) and in a digital book format (Kindle, $38.39).

Editorial Note #1: Umit S Bititci is the Acting Executive Dean of Edinburgh Business School, Heriot-Watt University and Professor of Business Performance. He has a blend of industrial and academic experience spanning 35 years. He has worked with an international portfolio of companies and public sector organisations and has led several international research and development projects with a research portfolio c. 20m. He has published 200 papers and regularly appears at international conferences and workshops as guest and keynote speaker.

Editorial Note #2: Agnessa Spanellis is a Senior Lecturer at The University of Edinburgh, UK, where she teaches modules on Systemic Approach to Sustainability and Thinking about Business. She has been published in peer-reviewed journals, books and outlets such as The Conversation.

Supply Chain Risk Management: 4th Edition
John Manners-Bell
Kogan Page Inc.
www.koganpage.com
9781398613232, $229.00, HC, 448pp

https://www.amazon.com/Supply-Chain-Risk-Management-Resilient/dp/1398613231

Synopsis: Implementing robust supply chain strategies has never been so essential in today's ever-changing world. From geo-political risks to the continued effects of global crises, Supply Chain Risk Management is an essential resource for those wanting to mitigate risk and ensure supply chain resilience. Offering crucial insight from a management perspective, this updated 4th edition of "Supply Chain Risk Management: How to Design and Manage Resilient Supply Chains" by John Manners-Bell offers new guidance on the effects of the Covid-19 pandemic, supply-chain bottlenecks and evolving geo-political risks.

With new global case studies including disruption to the supply chain due to the Suez Canal blockage and global tensions like the US-China trade war, this newly revised and expanded fourth edition explores a variety of real-world risks. "Supply Chain Risk Management" details ongoing threats like climate change, corruption and technological risks while providing crucial detail on how to implement robust systems and safeguard supply chain operations. Combining theoretical and practical learning, "Supply Chain Risk Management" is essential for those needing to understand risk and how it can be approached.

Critique: The recent global pandemic and the on-going Russia/Ukraine war underscore how fragile, vulnerable, and essential supple chains are to maintaining economic prosperity for the Unites States and all the other countries of the world. This newly updated fourth edition of "Supply Chain Risk Management: How to Design and Manage Resilient Supply Chains" is a vital addition to personal, professional, corporate, community, and college/university library Industrial/Manufacturing Risk Management collections, and supplemental Business/Economics curriculum studies lists. Exceptionally well written, organized, updated, and presented, it should be noted that this new fourth edition of "Supply Chain Risk Management: How to Design and Manage Resilient Supply Chains" is also available for personal and professional reading lists in a paperback edition (9781398613218, $59.990 and in a digital book format (Kindle, $47.99).

Editorial Note: John Manners-Bell is the CEO of Transport Intelligence, a leading supplier of market solutions to the global logistics industry. He is also Visiting Professor at the London Guildhall Faculty of Business and Law, London Metropolitan University. He holds an MSc in Transport Planning and Management from the University of Westminster, a BA (Hons) in Classics from King's College London where he was also awarded an Associateship (AKC). John Manners-Bell is a Fellow of the UK Chartered Institute of Logistics and Transport and former Chair of the Supply Chain, Logistics Global Advisory Council of the World Economic Forum. (https://scholar.google.com/citations?user=GACnKq8AAAAJ

Armstrong's Handbook of Reward Management Practice, 7th Edition
Michael Armstrong, author
Duncan Brown, author
Kogan Page Inc.
www.koganpage.com
9781398611146, $215.00, HC, 448pp

https://www.amazon.com/Armstrongs-Handbook-Reward-Management-Practice/dp/139861114X

Synopsis: "Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward" by co- authors Michael Armstrong and Duncan Brown is the essential guide to comprehending, developing and implementing effective reward strategies. The new edition incorporates the latest research and developments within reward management, including the reward implications of Covid and the 'great resignation' and rewarding remote and hybrid workers. This new revisions also contain updates on reward structures, equal pay, employee benefits including wellbeing benefits, total rewards and smart rewards.

"Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward" now covers all the crucial aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations.

The reader will find that "Armstrong's Handbook of Reward Management Practice" now bridges the gap between the academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, and the UK National Health Service. Online supporting resources include lecture slides and comprehensive handbooks for both lecturers and students, which include learning summaries, discussion questions, literature reviews and glossaries.

Critique: An ideal textbook for Business Management curriculum studies lists, and also readily available in a complete and unabridged paperback edition (9781398611122, $57.99), this seventh edition of "Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward" from Kogan Page is an essential pick for personal, professional, corporate, and college/university library Human Resources and Personnel Management collections.

Editorial Note #1: Michael Armstrong is a Companion and former Chief Examiner of the Chartered Institute of Personnel and Development (CIPD), a managing partner of E-Reward and an independent management consultant. Prior to this he was an HR director of a publishing company. (www.koganpage.com/authors/michael-armstrong)

Editorial Note #2: Duncan Brown is an independent rewards adviser and researcher. He has more than 30 years' experience with employers including IES, Aon Hewitt, PwC and Willis Towers Watson. He also spent five years as Assistant Director General and head of research and policy at the CIPD. (https://www.koganpage.com/authors/duncan-brown)

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