Re: Woke run Cracker Barrel is keeping its old-time logo after new design elicited an uproar

On 8/30/25 3:15 AM, Borax Man wrote:
> ["Followup-To:" header set to talk.politics.misc.]
> On 2025-08-30, Wags <[email protected]> wrote:
>> Cracker Barrel said late Tuesday it’s returning to its old logo after
>> critics — including President Donald Trump — protested the company’s plan
>> to modernize.
>>
>> In a post on its website, Cracker Barrel said it will retain its old logo,
>> which features an older man in overalls sitting next to a barrel and the
>> words “Old Country Store.”
>>
>> “We thank our guests for sharing your voices and love for Cracker Barrel,”
>> the company said in a statement. “Our new logo is going away and our ‘Old
>> Timer’ will remain.”
>>
>> The tempest over the logo began last week, when the company announced
>> plans for a simplified design featuring only the company’s name. Lebanon,
>> Tennessee-based Cracker Barrel, which has 660 restaurants in 43 states,
>> made the change as part of a wider plan to modernize its restaurants and
>> appeal to younger customers.
>>
>> The chain’s sales have been slipping as it faces growing competition from
>> breakfast chains and others. In its 2024 fiscal year, Cracker Barrel’s
>> same-store sales, or sales at locations open at least a year, dropped 0.1%
>> despite a 4.9% increase in menu prices. Same-store retail sales at its
>> shops fell 5.5%.
>>
>> But many protested the change. On Monday, Cracker Barrel put out an
>> apologetic statement, saying it “could have done a better job sharing who
>> we are and who we’ll always be.”
>>
>> https://apnews.com/article/cracker-barrel-logo-trump-
>> 8b496da282deef3d8d0618c3f9f4db46
> 
> You would hope the CEO got fired, and she never got another job running
> a company again.  Not because she failed, but becuase she made such a
> *stupid* mistake.  She must have seen other similar "rebrandings"
> backfire, yet thought to do the exact same AND was convinced after it
> was implemented, that it was popular.

    I *think* the rec was made by some 'consultant' a bit
    below the CEO level. This does not excuse the CEO ...
    frankly they just tend to go along with 'advice'.

    Caused significant damage to The Company and its stock
    rating. BAD.

    MAYBE they'll learn ... but I fear it won't be SOON.

    As for "Woke" ... didn't really SEEM like that ... just
    "un-traditional" when the USA is leaning back to
    "traditional" as a sort of psych security thing. That's
    NOT how you Do Business !

    Fire, RUIN, the 'consultant'.