Re: Lay's drastically rebrands after disturbing finding: 42% of Democrats didn't know their chips were made out of potatoes

In <[email protected]> Kamala Stupid wrote:
>
> Lay’s wants you to remember that it came from humble, homegrown
> beginnings. PepsiCo, which owns the chip giant, is giving the brand a
> makeover worthy of a movie montage: stripping its artificial dyes,
> updating the logo, and putting a potato right there on the packaging.
>
> Remember the potatoes. New bags—matte-ified and designed to look like
> wood planks (like a potato crate)—will hold the chips with revamped
> ingredient lists. Lay’s promises that the baked, kettle-cooked, and
> original chips won’t taste different, they just won’t have any synthetic
> colors or flavors:
>
> The redesign will also incorporate a new logo that looks like the sun,
> photos of potatoes on the bag, and the phrase “Made with real potatoes.”
> A 2021 survey found that 42% of consumers didn’t know Lay’s were made
> out of the spuds.
>
> The changes come as Health Secretary Robert F. Kennedy Jr. pushes
> companies to ditch artificial ingredients.
>
> Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has
> seen sales slip every quarter for the last three years. Consumers in
> every income bracket have been ditching classic snack brands amid rising
> prices.—MM
>
> https://fortune.com/2025/10/10/pepsico-lays-rebrand-consumers-didnt-know-made-of-potatoes/

Prices have increased 30+% for no reason at all.  

There's no shortage of raw materials.  Tariffs have nothing to do with the increase.

It's pure price gouging.