RE: search engine page rank

"Austin, Darrel" <[email protected]>
Newsgroups gmane.comp.cms.cms-forum.general
Message-ID <1DD521740B4FD51193F900D0B73CF1ED0ADBC8D3@STPLEXCHSRVR>
> Can anyone describe any techniques they have used to successfully
> increase 
> search engine ranking of their sites/pages?  I just read that because
> of "spam", many engines now ignore meta keywords.

If you're talking Google, the keys are:

 - semantic/well-structured markup
 - appropriate TITLE, H1, H2, etc. tags
 - key content as close to the top of the source code as you can
 - good, appropriate, well-written, content
 - other people that deem your content, good, well-written and appropriate
enough to link to you.
 - accessible design (Look at the recent discussion on accessibility. Making
your site more accessible also makes it more accessible to google-bot.)

And, yes, Google puts little-to-no weight on traditional meta
keywords/descriptions. That doesn't mean you shouldn't use them, but don't
count on them for SE rank.

-Darrel
lmpx.com only provides a reader for public news (NNTP) servers. It is not affiliated with the servers or forums shown here and is not responsible for the content of articles, which is written by their respective authors.