RE: search engine page rank
"Austin, Darrel" <[email protected]>
| Newsgroups | gmane.comp.cms.cms-forum.general |
|---|---|
| Message-ID | <1DD521740B4FD51193F900D0B73CF1ED0ADBC8D3@STPLEXCHSRVR> |
> Can anyone describe any techniques they have used to successfully > increase > search engine ranking of their sites/pages? I just read that because > of "spam", many engines now ignore meta keywords. If you're talking Google, the keys are: - semantic/well-structured markup - appropriate TITLE, H1, H2, etc. tags - key content as close to the top of the source code as you can - good, appropriate, well-written, content - other people that deem your content, good, well-written and appropriate enough to link to you. - accessible design (Look at the recent discussion on accessibility. Making your site more accessible also makes it more accessible to google-bot.) And, yes, Google puts little-to-no weight on traditional meta keywords/descriptions. That doesn't mean you shouldn't use them, but don't count on them for SE rank. -Darrel