Re: CMS ROI?

Bryan & Kelli Johnson <[email protected]>
Newsgroups gmane.comp.cms.cms-forum.general
Message-ID <[email protected]>
It depends really. If you're spending upwards of $500K on a package
like Vignette (licensing only, mind you) is there really a return
unless your systems are absolutely hosed?

What's it worth to the organization to have an orderly process for all
content authors, editors and managers? And a work flow for
publishing? Does it matter to your IT Auditing group if they have a
Sarbanes Oxley process documented for change control? Or do you have
that many builds?

Do you have a commercial site with a lot of price changes? Do you need
to update the look and feel of your site regularly? Has Marketing
weighed in on how much they think sales will increase because of the
redesign? Will sales increase with a redesign only? Are there
alternatives to personalizing content? Just because it's a web site
doesn't mean you have to use a CMS, you can feed a .csv into a database
to change prices.

Also, determine where the bottlenecks are in the current production
process. Is it on the business-side (authoring and approving content)?
Or is it on the IT-side (creating and managing the content)? I've
worked with a company that created a CMS which needed an IT build every
time they created a new content type because it required a database
build. That kind of defeated the purpose. Or didn't put in a
templating system for authoring so IT had to fix the process and create
a new interface post-implementation (no, I didn't define the
requirements on either...)

Anyway, I hope I've helped a bit and not hurt. If you need to chat
give me a shout.

Bryan

John wrote:

Any ideas for determining ROI for CMS projects?

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