RE: Re: CMS ROI?
James Robertson <[email protected]>
| Newsgroups | gmane.comp.cms.cms-forum.general |
|---|---|
| Message-ID | <6.2.1.2.2.20050522141004.02579dc0@butler> |
At 06:46 AM 22/05/2005, David Ardron wrote: >I think most people acknowledge that the focus should be on business metrics >rather than more parochial website related metrics (time & effort saved as >you mention) but the mapping from higher-level business goals to specific >projects still seems to be problematic for many organisations. The >University you mention is interesting in this respect - do you have any >further detail on how they actually did the benefits mapping between better >website & improved recruitment & disentangle it from other related >initiatives? I would be very interested to hear more about this... I agree, it's easy to point to the importance of using business metrics, but it's not so straightforward to obtain this alignment in many organisations... My general understanding is that in this specific case, the University hadn't made any other major changes during the year. Since the metric is automatically gathered every year, it was then easy to correlate the website improvements with the increase in students. Cheers, James ------------------------- James Robertson Step Two Designs Pty Ltd Knowledge Management / Content Management / Intranets http://www.steptwo.com.au/ [email protected]