Wal-Mart Wine

BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon
will be able to sample a new discount item: Wal-Mart's
own brand of wine. The world's largest retail chain is
teaming up with E&J Gallo Winery of Modesto,
California, to produce the spirits at an affordable
price, in the $2-5 range. There is a large market for
cheap wine, said Kathy Micken, professor of marketing
at Roger Williams University in Bristol, R.I.
She said: "However, the right name is important."

For example, Micken suggested the following 12 names
might appeal to the targeted consumer:

The top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling

And the number 1 name for Wal-Mart Wine ...
1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served
with white meat (possum) and red meat (squirrel).