SoundBridge? Shipping or "planning on shipping"?

It's been a week from the announced "we're shipping" of the Soundbridge. It's hard to imagine that someone on this list (excluding Roku employeed) or someone over at AVSForums (113K members) or someone at Roku Exchange would have received one by now. When it was announced "we are shipping" was that from the manufacturer to Roku? I'd be willing to bet that if just 10 were shipped to end users, we would have heard about it somewhere by now.

I'm really anticipating this product, but can't understand the delay?

Thanks!

Gene