ANN: now on sale: "Why We Fail: Learning from Experience Design Failures"
Louis Rosenfeld <[email protected]>
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(apologies for cross-posting)
Why We Fail: Learning from Experience Design Failures
[image: Why We Fail cover image]<https://rosenfeldmedia.com/books/why-we-fail/>
Why did Twitter succeed while Pownce plotzed? Why has "to Plaxo" become a
verb? And Zune: great product, but are you using one right now?
More and more, products succeed because not because they provide better
designs or functionality, but because their overall experiences are
superior to their competitors'. *Victor Lombardi's* new book, *Why We
Fail<http://rosenfeldmedia.com/books/why-we-fail/>:
Learning from Experience Design Failures* is your field guide to failure.
It's packed with case studies and lessons that will help you, as *Don Norman
* suggests in his
foreword<http://rosenfeldmedia.com/books/why-we-fail/foreword/>,
"embrace failure to learn from failure" and "learn from failure to avoid
failure".
*Why We Fail* <http://rosenfeldmedia.com/books/why-we-fail/> is available
from Rosenfeld Media in paperback and three DRM-free digital formats (PDF,
MOBI, and ePUB). It's also available from Amazon and O'Reilly.
Hope you'll check it out; thanks!
Louis Rosenfeld / @louisrosenfeld / @rosenfeldmedia
Rosenfeld Media <http://rosenfeldmedia.com> = 18 UX
books<http://rosenfeldmedia.com/books/>+ 45 UX
consultants <http://rosenfeldmedia.com/consulting/> + 50 UX
courses<http://rosenfeldmedia.com/training/>+ 2 UX
events <http://rosenfeldmedia.com/events/>
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