new book: Indi Young's Practical Empathy

Just a note that Rosenfeld Media recently published its newest title, *Indi
Young's **Practical Empathy: For Collaboration and Creativity in Your Work:*
    http://rosenfeldmedia.com/books/practical-empathy/

This book is not about empathy in the sense of feeling compassion for
others—rather, it's about using *cognitive empathy *as a mindset in all
sorts of practical ways that will help you as a designer, collaborator, and
decision-maker.

As *Karen McGrane *puts it, "Your product design should be informed by a
deep understanding of user goals. In *Practical Empathy,* Indi outlines a
way of working that goes beyond data-driven research methods to deliver
genuine empathy for the people who use the things we make.

We hope you'll consider picking up a copy (available in paperback and
DRM-free PDF, MOBI, and ePUB formats):
    http://rosenfeldmedia.com/books/practical-empathy/ (also available via
Amazon)

Thanks!


Louis Rosenfeld / @louisrosenfeld / @rosenfeldmedia
Rosenfeld Media = Unequaled user experience expertise, in print and in
person.

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