Play experiences for the next generation workshop

Looking to generate new ideas about the future of play, Mattel invited
the  Interaction Design Institute <http://milano.interaction-ivrea.it/> 
to present concepts during its company-wide Play Experiences for the
Next Generation workshop.
Children discover the world through play. Playing shapes human mental
and physiological development, social relationships, identities, and
learning processes. The emergence of the computer as an interactive
medium has elevated the importance of computer play and computer games,
which are of particular interest commercially.

Digital technologies increasingly inform play opportunities, from
creating imaginary worlds to enabling new social interactions (for
example, distance communication). Physical computing brings a tangible
component back into computer-mediated play. Games, as a form of
intentional play, are interactive by nature, as every player is a
participant and cannot remain a passive observer. Games touch on almost
every area of interaction design, starting from social interactions
between numerous players to HCI issues when it comes to designing the
actual physical or virtual interfaces.

The workshop was lead by Jan-Christoph Zoels
<http://www.experientia.com/en/who-we-are/jan-christoph-zoels/> , a
senior partner at Experientia <http://www.experientia.com/>  and senior
associate professor at the Interaction Design Institute.

Visit workshop website <http://milano.interaction-ivrea.it/mattel/>



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