New personas book
"Steve Mulder" <[email protected]>
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
Hi all - Just a quick note to announce the release of my book on user research and personas, with the understated title "The User Is Always Right: A Practical Guide to Creating and Using Personas." If you attended the IA Summit in Vancouver, you might have heard me give a preview of some of the book's content on adding more science to persona creation. The book is a hands-on guide to creating personas (with advice on getting the most out of a variety of user research methodologies, generating persona segmentation, and making personas real) and using personas for everything from overall business strategy to IA, content, and design. To learn more about the book, drop by www.PracticalPersonas.com Thanks, steve .......................................... Steve Mulder Principal Consultant, User Experience [email protected] Molecular 343 Arsenal Street Watertown, MA 02472 www.Molecular.com <http://www.molecular.com/> - - - - A I G A E X P E R I E N C E D E S I G N - - - - PURPOSE OF THE LIST: The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members. TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings. JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs TO UNSUBSCRIBE: Send e-mail to [email protected] MORE INFORMATION: http://experiencedesign.aiga.org Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AIGAExperienceDesign/ <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/