Market of Effects - experience design symposium this weekend at Yale

<apologies for cross-posting>

This weekend at the Yale School of Architecture, we (the second-year  
Master of Environmental Design students, the history/theory master's  
program) are hosting a symposium on experience design and  
architecture from a critical perspective. It's a different approach  
to the way we talk about experience design.

We would be delighted to see you. If you intend to come, please email  
[email protected].

Market of Effects Symposium

 From "Imagineers" to "Futurologists", from ethnographic research to  
product branding, architectural designers are evermore concerned with  
the production of entertaining, interactive, and variable experiences  
through spatial, surface and material effects. These trends parallel  
last decade's identification of the "Experience Economy" and its  
materialization in the fields of "experience design" and "experience  
architecture." Formulated in the late 90s, this economic model is  
characterized by a progression away from subsistence commodities to a  
service-based economy, resulting in the trade of service experiences  
appealing to consumers' emotions and feelings. Through the  
thematizing of user needs and the theatrical presentation of the  
currencies of memory, image, sensorial satisfaction and mass- 
customization, architecture has responded to market forces with  
projects that merge technology, narrative and dynamic effects in the  
built environment.

"The Market of Effects" will serve as a critical forum in which to  
explore the history, articulation and future of the experience  
economy in relation to architectural and urban design. The symposium  
solicits proposals that examine or critique designs that combine  
interactive and variable effects, the engagement with extra-visual  
sensation, the layering of data, and the appeal to individual taste  
and identity to construct a personalized point of sale via the built  
environment.


Friday 30 March 2007, 6:30 p.m.
Introduction and welcome: Dean Robert A.M. Stern

Keynote Speaker - 2007 Roth-Symonds Lecture
Mark Gottdiener, SUNY Buffalo: "Foreground/Background: Architecture  
as Sign and the Culture of Theming"		

Saturday 31 March 2007, 9:45 a.m.
Symposium Welcome: Eeva-Liisa Pelkonen: Yale University
Enrique Ramirez and Molly Steenson [Yale University]
		
Morning Session
Spaces of Consumption
Introduction: Britt Eversole [Yale University]
Bernard Zirnheld [Yale University] -- "Advertising as Architecture's  
Nemesis and Model in the Rue Réaumur"
Sara Stevens [Princeton] -- "Learning from Billboards"
Winnie Wong [MIT] -- "The Trade Dress Tertium Quid and the Economy of  
Ambient Exchange"
Response: Ed Mitchell: Yale University

Afternoon Session, 1:30 p.m.
Spaces of Immersion
Introduction: McLain Clutter [Yale University]
Lydia Kallipoliti [Princeton] -- "Electronic Urbanism 1952-1977;  
Takis Zenetos' aeroform colonizations and brain-power space-making"
Grace Ong-Yan [Penn] -- "Propagating Thrift and the Effects of  
Modernity"
Erica Robles [Stanford] -- "Media, Landscape and Architecture at the  
Crystal Cathedral"
Response: Emmanuel Petit: Yale University

Roundtable Discussion, 3:00 p.m.
Mark Gottdiener, Edward Mitchell, Eeva-Liisa Pelkonen, Emmanuel  
Petit, Moderator: Federica Vannucchi
		
Committee:
Dean Robert A.M. Stern: Dean, Yale School of Architecture
Eeva-Liisa Pelkonen: Director, Master of Environmental Design program

Students:
McLain Clutter
Britt Eversole
Enrique Ramirez
Molly Wright Steenson
Federica Vannucchi