Re: PhillyCHI Meeting on Eyetracking

Peter March <[email protected]> Sun, 4 Nov 2007 13:07:11 -0800 (PST)
Newsgroups	gmane.comp.hci.experiencedesign
Message-ID	<[email protected]>
The New York Usability Professionals Association did a recent presentation on this topic recently. You can download the presentation from their website (look at the upper RH side of the page):

http://www.nycupa.org/

Enjoy,

Peter March


----- Original Message ----
From: Shawn Mabey <[email protected]>
To: [email protected]
Sent: Friday, September 28, 2007 11:42:07 AM
Subject: Re: [AIGAExperienceDesign] REMINDER: PhillyCHI Meeting on Eyetracking - Thursday, September 27, 2007

Hi Dave,

As someone interested in this presentation, but a  few timezones away
 in Vancouver, BC, my request is for you to post your observations on the
 presentation to the list. There are probably many others on this list
 that would be interested, and equally unable to attend.

Thanks in advance.

Cheers,

Shawn
-- 

Shawn Mabey

Senior User Experience Architect

Fluid Perception Media Inc.



----- Original Message ----
From: Dave Cooksey <[email protected]>
To: [email protected]
Sent: Tuesday, September 25, 2007 5:20:39 PM
Subject: [AIGAExperienceDesign] REMINDER: PhillyCHI Meeting on
 Eyetracking - Thursday, September 27, 2007









  


    
            * Apologies for cross posting. *



"A Hands-On Introduction to Eyetracking: A Live Demonstration

Supplemented with Case Studies"

Date: Thursday, September 27, 2007

Time: 6:00PM  8:00PM

* Refreshments & socializing from 6:00PM  6:30PM *

Location: GSI Commerce

1075 First Avenue, King of Prussia, PA 19406

* Please note: this is event is not at GSI headquarters (935 First

Avenue) but at the GSI Interactive building (1075 First Avenue). *

Map: http://tinyurl. com/3a36sc



Please RSVP: phillyCHI@gmail. com



More Than an Introduction to Eyetracking



We've all attended "Intro to" presentations that are long on

generalities and summary, but don't really provide the specifics we

need to decide if a new method is right for us. This introduction has

been specifically designed to be very hands-on, providing attendees

with an introduction that will actually help them understand and use

eyetracking.



For PhillyCHI's September meeting, Jean E. Fox, Ph.D., Kathryn

Summers, Ph.D., and Michael R. Summers, M.S. will introduce

participants to a brief history of eyetracking, explain some of the

basic theoretical and methodological foundations of the research, and

share how it can benefit usability testing. They will then conduct a

live study that will allow volunteers to use the eyetracker to attempt

tasks in front of their fellow participants. They will then briefly

discuss how and why to set up eyetracking studies and how these

evaluations are different from standard usability tests.



They'll cover topics such as

* designing the study (specifically selecting tasks and whether to use

think aloud),

* recruiting participants, and

* setting up the test environment



After the eyetracking demonstration, the presenters will briefly

analyze the data and demonstrate Tobii's data analysis software before

embarking on several case studies that show detailed examples of how

eyetracking data was used in real client deliverables. The focus will

be on how eyetracking provides practical input to solve specific

user-centered design issues. Implications for eyetracking on current

research, and question-and- answer with attendees will cover a range of

topics including practical ways to start using eyetracking in an

affordable way.



Whether you are planning to introduce eyetracking into your user

research practice, are currently using eyetracking, or are simply want

to learn more about the technology and methodology of eyetracking, you

are sure to get a lot of this engaging presentation and demonstration.



About the Presenters



Jean E. Fox, Ph.D., Bureau of Labor Statistics

Jean Fox has been involved in the usability field since 1988, when she

joined American Institutes for Research. At AIR, she worked on a

variety of projects for government and industry clients. Currently,

Jean works at the Bureau of Labor Statistics, where she is responsible

for the usability efforts in the design of data collection

applications for the Consumer Price Index and a variety of other BLS

programs. She has presented at numerous usability-related conferences

and workshops.

Jean has been involved in BLS' recent effort to incorporate

eyetracking into their usability evaluations. She and her colleagues

are working to incorporate their lessons learned from this effort to

refine their methodology. She will share her experience with others

learning to incorporate eyetracking into their usability methodologies.



Kathryn Summers, Ph.D., SUMMERS Consulting / University of Baltimore

Kathryn was one of the first researchers in the DC Metro area to begin

using eyetracking. She introduced NN/g, HFI, and several other

organizations to eyetracking. She teaches user research, usability

testing, and interaction design for the University of Baltimore's

master's program in Interaction Design and Information Architecture.

Her consulting work integrates the theoretical and the concrete

through usability testing and usability design reviews. She rigorously

applies recognized usability principles and test methods to careful,

detailed observations of user interactions.



Along with a host of projects for major corporations, she has done

research about navigation, on-line reading comprehension, and

information design. She has spoken at a number of international

research conferences, and published in industry journals.



Michael R. Summers, M.S., SUMMERS Consulting

Prior to founding SUMMERS Consulting, Michael was User Experience

Specialist with Nielsen Norman Group, Director of User Research with

Scient New York, and Senior Information Architect with USWeb/CKS

Washington DC. He has advised several global organizations about user

experience, including AltaVista, AstraZeneca, GSI Commerce, Major

League Baseball, Morgan Stanley, Pfizer, REUTERS, and The National

Council on the Aging.



Michael has been invited to speak about user-centered design to the

American Center for Design, the American Institute of Graphic Arts,

the Association for Computing Machinery's special interest group in

Computer-Human Interaction, and the Usability Professional' s
 Association.



About Our Sponsor



GSI Commerce is a leading provider of e-commerce solutions that enable

retailers, branded manufacturers, entertainment companies and

professional sports organizations to operate e-commerce businesses.

GSI Commerce began its e-commerce business in 1999 and initially

targeted the sporting goods category. Since fiscal 2001, they have

expanded their reach and now offer solutions to companies in seven

additional retail categories: apparel, health & beauty, consumer

electronics, entertainment, home, jewelry & luxury goods and toys. GSI

Commerce provides e-commerce solutions for more than 50 partners. They

provide solutions for their partners in the United States through our

integrated e-commerce platform, which is comprised of three

components: technology, logistics and customer care, and marketing

services. They employ approximately 1,550 people, the majority of

which are based at headquarters in King of Prussia, Pa., two

fulfillment centers in Kentucky and customer care center in Melbourne,

Fla. GSI also offers international e-commerce solutions through GSI

Commerce Europe Inc., a wholly owned subsidiary of GSI Commerce. GSI

Commerce trades on the Nasdaq Stock Exchange under the symbol, GSIC.



To learn more about GSI Commerce, please visit: http://gsicommerce.
 com.





    
  

    
    




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