[EVENT-PLUG] Registration is open; Rethinking China

Join the Research without Borders team along with iXDA Shanghai and UPA China at 
Rethinking China! June 24-30, 2008 in Shanghai:

Today's Chinese consumers are fueled by rising affluence, product choices, brand 
selection and new aspirations for the future. As China dives into Capitalism, how are the 
everyday lives of the Chinese people changing in the worldÕs fastest growing economy?

Global consulting firm, Moving Target Research Group and the Research without Borders 
team; an International team of researchers, futurists, cultural interpreters and local market 
experts will be leading the Rethinking China! excursion to Shanghai, June 24-30, 2008, to 
experience first-hand how the future is unfolding in the New China in real-time.

Rethinking China is an intensive deep-dive immersion into the evolving lifestyles, 
attitudes, behaviors and needs of today's Chinese consumers. Through a series of on-site, 
experiential and ethnographic visits, business leaders will get an intimate and in-depth 
look into China's emerging consumer culture. The small group format allows for 
unparalleled access into the lives of today's Chinese consumers via in-home visits, retail 
shop-alongs and man-on-the-street interviews to reveal real-time consumer-centric 
insights. Visits to local homes provide an incredible opportunity to peek into the private 
life of consumers as they go about their daily life; going to school or work, shopping, 
cooking and even going out on the town.

On-site visits with local industry experts from Shanghai's leading innovation labs, design 
studios and advertising agencies, will deliver fresh insights into the emerging cultural 
trends, market opportunities and cross-cultural challenges of doing business in China.

Who should attend? Rethinking China! is particularly valuable for those in charge of 
strategy, marketing, research and development, product design and user experience for 
their organization.

To learn more or register, visit: http://www.rethinkingchina.com or call Valerie Romley at 
800-308-2899 extension 701.

About Moving Target Research Group (MTRG): 
MTRG (http://www.movingtargetresearch.com) is a research consultancy that explores, 
translates and synthesizes consumer ideology into actionable intelligence in today's global 
marketplace. 

The Rethinking Today's Emerging Markets series delivers unparalleled culture-driven 
insights into today's emerging market consumers. Upcoming excursions open to the 
public include, Rethinking China, in Beijing October 14-20, 2008 
http://www.movingtargetresearch.com/china_itinerary_beijing.html and Rethinking India 
November 11-17, 2008. 

Corporate market excursions are customized and designed to meet the specific goals of 
the organization or industry.