[Event] NYC IxDA: Monday June 16 - "Micro-Interactions in a 2.0 World" by David Armano

Please join NYC IxDA for our June event—RSVP by email to: nyc-rsvp  
(at) ixda (dot) org

Micro-Interactions in a 2.0 World

We live in a world where the little things really do matter. Each  
encounter -- no matter how brief -- is a micro interaction which makes  
a deposit or withdrawal from our rational and emotional subconscious.  
The sum of these interactions and encounters adds up to how we feel  
about a particular product, brand or service. Little things. Feelings.  
They influence our everyday behaviors more than we realize.

SPEAKER
David Armano
VP Experience Design
Critical Mass

WHEN
Monday, June 16th
6:15 - 7:00 networking (refreshments served)
7:00 - 8:00 presentation
8:00 - 8:30 Q&A and discussion*

WHERE
SoHo; location details provided on RSVP

RSVP
Send e-mail to: nyc-rsvp (at) ixda (dot) org

ABOUT OUR SPEAKER
David Armano has over 14 years experience in the communications  
industry with the majority of his time spent in digital marketing and  
experience design. An active thought leader in the industry, David  
authors the popular Logic + Emotion blog currently ranked in the top  
25 of the “Power 150” as listed by Advertising Age. David’s writing  
and visual thinking has been cited by respected sources such as by  
Forrester, Crain’s and landed him in BusinessWeek on several occasions  
including their “Best of 2006”.  David leads an interdisciplinary  
group of designers, writers and content strategists for the Chicago  
office of Critical Mass a marketing agency focused on creating  
extraordinary experiences.  Aside from his presence on the Web, David  
is known as an evangelist for customer-centric strategies and acts as  
an advocate for the creation of meaningful interactions.  In his spare  
time he contributes articles to various professional publications and  
spends as much quality time with his family as possible.

If you'd like to attend, please send RSVP e-mail to: nyc-rsvp (at)  
ixda (dot) org

*After the event we'll move from micro interactions to macro  
interactions with some of the smartest, hippest, coolest and geekiest  
people around. Join us for drinks at Sweet & Vicious (5 Spring St  
between Bowery & Elizabeth).

See you on the 16th!
NYC IxDA

Interested in getting involved with the NYC IxDA? Send e-mail to: nyc  
(at) ixda (dot) org



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