[Event] NYC IxDA: Thursday, July 24 – Luke Wi lliams of frog design presents “The Naked Int erface—Liberating Brain, Body, and Digital In teractions”

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RSVP to: nyc-rsvp (at) ixda (dot) org
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Please join the NYC IxDA community for our July event:

“The Naked Interface—Liberating Brain, Body, and Digital Interactions”

Throughout the electronic age, people have become accustomed to  
interacting with digital media indirectly, mediated through screens  
and peripheral devices. But now, as digital technology becomes  
invisibly embedded in everyday things, the “feeling” of everyday  
things is also increasingly becoming embedded in digital technology.

In many senses, physical objects are becoming more important. In an  
immediate way, they can help us define new systems of relationships  
with digital information. Luke Williams, Creative Director at frog  
design, examines how perceptions and gestures formed through our  
experiences with physical products can effectively bring liberty to  
the relationship between brain, body, and digital media interface.

Luke will cover:

- how patterns and archetypes from product design now frame new ways  
for people to orientate themselves around information;

- the principle of stimulating one sense through another to create  
multi-sensory interactions; and

- new developments at the collision point between “real world” objects  
and “digital interfaces”—the touch screen.

SPEAKER
Luke Williams, Creative Director, frog design

WHEN
Thursday, July 24th
6:15 – 7:00 networking (refreshments served)
7:00 – 8:00 presentation
8:00 – 8:30 Q&A and discussion

WHERE
Location details provided on RSVP

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RSVP to: nyc-rsvp (at) ixda (dot) org
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ABOUT OUR SPEAKER
Luke Williams is Creative Director for frog design, and heads the  
Industrial Design practice for the New York and Austin studios. Prior  
to that, he worked in frog’s Silicon Valley and San Francisco studios  
as a creative lead for projects spanning a wide variety of enterprises  
such as Daimler Chrysler, Disney, Hewlett-Packard, Logitech,  
Microsoft, Motorola and Yahoo!. In addition to his role at frog  
design, Luke is an Adjunct Professor at NYU Stern School of Business  
where he co-founded the “Innovation and Design” course to teach design  
thinking in the graduate MBA program.

Luke’s opinions on innovation and design have been sought after in  
interviews with National Public Radio (NPR), BusinessWeek, ID  
Magazine, and The Wall Street Journal, and he speaks regularly  
throughout the international design community.

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RSVP to: nyc-rsvp (at) ixda (dot) org
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See you on the 24th!
NYC IxDA

Interested in getting involved with the NYC IxDA? Send e-mail to: nyc  
(at) ixda (dot) org

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