[Event] IxDA NYC - Aug 13 - Prototyping for UX Practitioners

Ever had a moment when you’re presenting your detailed design work and  
you get an unenthusiastic "Is that it?" from your audience?

This can sometimes happen when a project has been in design  
development without conceptual feedback or consensus-building. We  
often move forward rapidly with our detailed design work due to time  
pressure. Sure, we incorporate our assumptions about the users, their  
needs, the technology, and the business. But those assumptions need to  
be validated early and often (with stakeholders and end users) to  
ensure success.

Prototyping -- building a mockup of a design to validate its direction  
-- has never been easier. Designers today have a plethora of tools for  
every stage of the development process. New techniques make it fast  
and easy to get a design working, allowing you to effectively  
communicate your intentions to others.

We've invited Todd Zaki Warfel, author of the upcoming book “A  
Practitioner's Guide to Prototyping”, to give us a comprehensive  
overview of the prototyping landscape. You'll see the full gamut of  
prototyping techniques, from paper to JavaScript and everything in  
between. Todd will also lead participants in a hands-on paper  
prototyping exercise to demonstrate the amazing power of paper.

This event is free of charge and open to all interested parties.  
However, for security reasons, only those on the guest list will be  
admitted.

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Registration: http://ixdanyc2009august.eventbrite.com
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WHEN
Thursday, August 13, 2009
6:30 - 7:00 p.m. Networking and light refreshments
7:00 - 8:30 p.m. Discussion

Please plan to arrive by 7:00 p.m. as the security desk will close at  
that time.

WHERE
Pace University
One Pace Plaza
New York, NY 10038

Enter via Spruce Street. We will be on Level B of the building.

Map: http://tinyurl.com/lge53z
Subway: 2/3, A/C, 4/5/6, N/R

ABOUT OUR SPEAKER
Todd Zaki Warfel, founder and principal designer at Messagefirst, has  
been designing products and services for over 15 years. Todd’s clients  
have included fortune 500 companies like AT&T Wireless, Bankrate,  
Citibank, and Comcast, as well as smaller companies like Numara and  
rPath. An internationally recognized thought leader on research and  
design, and member of the Web Standards Project Education Task Force,  
he has spoken at conferences and taught workshops around the globe.

His upcoming book, “Practical Prototyping” (Rosenfeld Media) will  
discuss how prototypes are more than just a design tool and show you  
how to use prototyping to create a common language, market a product,  
gain internal buy-in, and test feasibility with your development team.  
Anticipated publication is in 2009.

Todd currently lives in Philadelphia, blogs at toddwarfel.com, and  
twitters @zakiwarfel.

ABOUT OUR LOCATION SPONSER
For more than 100 years, Pace University has been preparing students  
to become leaders in their fields by providing an education that  
combines exceptional academics with professional experience and the  
New York advantage. Pace has three campuses, in New York City,  
Westchester, and White Plains. A private metropolitan university, Pace  
enrolls approximately 13,500 students in bachelor’s, master’s, and  
doctoral programs in the Dyson College of Arts and Sciences, Lienhard  
School of Nursing, Lubin School of Business, School of Education,  
Seidenberg School of Computer Science and Information Systems, and  
School of Law.

ABOUT IxDA
With over 10,000 members and more than 80 local groups around the  
world, the IxDA network actively focuses on interaction design issues  
for the practitioner no matter his or her level of experience. IxDA is  
a novel kind of “un-organization” and relies on its passionate members  
to help serve the needs of the international Interaction Design  
community.

The IxDA New York City local group is a vibrant community of people  
interested in interaction design who meet monthly at face-to-face  
events. Programming is created by a volunteer group of local leaders  
and realized through the generosity of speakers, sponsors, and host  
partners.

To learn more, please visit  www.ixda.org

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Registration: http://ixdanyc2009august.eventbrite.com
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See you there!
The IxDA NYC Local Leaders
  

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