ANN: Aga Bojko's new book-in-progress: Eye Tracking the User Experience``
Louis Rosenfeld <[email protected]> Tue, 1 Feb 2011 14:04:35 -0500
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
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(apologies for duplicate postings)
Eye tracking applications are beginning to proliferate, and many vendors
would have you believe that their technology will suit all of your user
research needs. What's needed is a clear, practical, and skeptical
perspective on the method and the technologies to counter-balance the
marketing noise. That's why we've signed *Aga Bojko,* a researcher at User
Centric <http://www.usercentric.com/> and editor at UPA's *User
Experience*magazine, to help make sense of eye tracking. Her book,
*Eye Tracking the User
Experience<http://www.rosenfeldmedia.com/books/eye-tracking/>,
*will offer practical step-by-step advice on how to plan, prepare and
conduct eye tracking studies, how to analyze and interpret eye movement
data, and how to successfully communicate eye tracking findings.
You can keep up with the book's progress by visiting its *site*:
http://rosenfeldmedia.com/books/eye-tracking/
...or *follow* @agabojko <http://twitter.com/agabojko> and
@rosenfeldmedia<http://twitter.com/rosenfeldmedia>
...or subscribe to its *RSS feed*:
http://feeds.rosenfeldmedia.com/eye-tracking/
...or be *notified* (and get a discount) when it goes on
sale<http://rosenfeldmedia.com/books/eye-tracking/info/publication_notification/>
...or keep up with all Rosenfeld Media news by
subscribing<http://is.gd/y02T1Y>to our
*new newsletter*
Please help spread the word; many thanks!
cheers
Louis Rosenfeld :: http://louisrosenfeld.com :: @louisrosenfeld
Rosenfeld Media :: http://rosenfeldmedia.com :: @rosenfeldmedia
[Non-text portions of this message have been removed]
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<p>(apologies for duplicate postings)<br>
<br>
Eye tracking applications are beginning to proliferate, and many vendors<br>
would have you believe that their technology will suit all of your user<br>
research needs. What's needed is a clear, practical, and skeptical<br>
perspective on the method and the technologies to counter-balance the<br>
marketing noise. That's why we've signed *Aga Bojko,* a researcher at User<br>
Centric <<a href="http://www.usercentric.com/">http://www.usercentric.com/</a>> and editor at UPA's *User<br>
Experience*magazine, to help make sense of eye tracking. Her book,<br>
*Eye Tracking the User<br>
Experience<<a href="http://www.rosenfeldmedia.com/books/eye-tracking/">http://www.rosenfeldmedia.com/books/eye-tracking/</a>>,<br>
*will offer practical step-by-step advice on how to plan, prepare and<br>
conduct eye tracking studies, how to analyze and interpret eye movement<br>
data, and how to successfully communicate eye tracking findings.<br>
<br>
You can keep up with the book's progress by visiting its *site*:<br>
<a href="http://rosenfeldmedia.com/books/eye-tracking/">http://rosenfeldmedia.com/books/eye-tracking/</a><br>
...or *follow* @agabojko <<a href="http://twitter.com/agabojko">http://twitter.com/agabojko</a>> and<br>
@rosenfeldmedia<<a href="http://twitter.com/rosenfeldmedia">http://twitter.com/rosenfeldmedia</a>><br>
...or subscribe to its *RSS feed*:<br>
<a href="http://feeds.rosenfeldmedia.com/eye-tracking/">http://feeds.rosenfeldmedia.com/eye-tracking/</a><br>
...or be *notified* (and get a discount) when it goes on<br>
sale<<a href="http://rosenfeldmedia.com/books/eye-tracking/info/publication_notification/">http://rosenfeldmedia.com/books/eye-tracking/info/publication_notification/</a>><br>
...or keep up with all Rosenfeld Media news by<br>
subscribing<<a href="http://is.gd/y02T1Y">http://is.gd/y02T1Y</a>>to our<br>
*new newsletter*<br>
<br>
Please help spread the word; many thanks!<br>
<br>
cheers<br>
<br>
Louis Rosenfeld :: <a href="http://louisrosenfeld.com">http://louisrosenfeld.com</a> :: @louisrosenfeld<br>
Rosenfeld Media :: <a href="http://rosenfeldmedia.com">http://rosenfeldmedia.com</a> :: @rosenfeldmedia<br>
<br>
[Non-text portions of this message have been removed]<br>
<br>
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