May 12th in Melbourne Jacob Buur Design Perspectives Lecture Participatory Business Modeling

"Ken Friedman" <[email protected]> Tue, 03 May 2011 13:43:36 +1000
Newsgroups	gmane.comp.hci.experiencedesign
Message-ID	<4DC006880200008C000BA477__36346.8069620014$1304447672$gmane$org@groupwise.swin.edu.au>
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Dear Colleagues, 

If you are in Melbourne next week on Thursday, May 12th, we invite you
to attend the next in our series of Design Perspectives Lectures, when
Jacob Buur speaks on

Participatory Business Modeling

Thursday 12th May, 1pm

PA309 Lecture Theatre
PA Building, Swinburne University of Technology
44 High Street (corner of Thomas Street)
Prahran VIC 3181
Australia

This free lecture is open to the public

How can interaction design contribute to innovating business models?

The very model of how to make business is at play in most innovation
projects today. Internet based businesses as well as traditional
manufacturing companies with conventional product sales are being
challenged to consider alternative business models: service design,
project sales, direct sales etc.

In ‘Participatory Innovation’ the core assumption is that a broad
spectrum of people – including users – can contribute to innovation.
But is it possible to open up the process of business modeling to a
circle wider than those marketing managers that typically devise new
business schemes? In this presentation, Jacob Buur will present cases of
'tangible business modeling' in which various design materials and
contraptions are used to engage groups of people in devising new
business models.

Jacob Buur is Professor of User Centered Design at the Mads Clausen
Institute for Product Innovation, University of Southern Denmark.

He is also Research Director of the strategic research center SPIRE.
With 25 employees, SPIRE aims to establish the theoretical foundation
for 'Participatory Innovation' – a new approach to user driven
innovation that expands the notion of user and includes business
modelling in the user collaboration. SPIRE is cross disciplinary,
uniting researchers from design anthropology, interaction design,
interaction analysis, business, innovation management and SPIRE
collaborates with the theatre company Dacapo and Danish and
international industries.

For more information about Jacob Buur, please click here:

http://www1.sdu.dk/Nat/MCI/m/GenInfo/People/BuurJ.htm

Best regards,

Ken

Professor Ken Friedman, PhD, DSc (hc), FDRS | Distinguished University
Professor | Dean, Faculty of Design | Swinburne University of Technology
| Melbourne, Australia | [email protected] | Ph: +61 3
9214 6078 | www.swinburne.edu.au/design






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      <p>Dear Colleagues, <br>
<br>
If you are in Melbourne next week on Thursday, May 12th, we invite you<br>
to attend the next in our series of Design Perspectives Lectures, when<br>
Jacob Buur speaks on<br>
<br>
Participatory Business Modeling<br>
<br>
Thursday 12th May, 1pm<br>
<br>
PA309 Lecture Theatre<br>
PA Building, Swinburne University of Technology<br>
44 High Street (corner of Thomas Street)<br>
Prahran VIC 3181<br>
Australia<br>
<br>
This free lecture is open to the public<br>
<br>
How can interaction design contribute to innovating business models?<br>
<br>
The very model of how to make business is at play in most innovation<br>
projects today. Internet based businesses as well as traditional<br>
manufacturing companies with conventional product sales are being<br>
challenged to consider alternative business models: service design,<br>
project sales, direct sales etc.<br>
<br>
In =E2=80=98Participatory Innovation=E2=80=99 the core assumption is that a=
 broad<br>
spectrum of people =E2=80=93 including users =E2=80=93 can contribute to in=
novation.<br>
But is it possible to open up the process of business modeling to a<br>
circle wider than those marketing managers that typically devise new<br>
business schemes? In this presentation, Jacob Buur will present cases of<br=
>
'tangible business modeling' in which various design materials and<br>
contraptions are used to engage groups of people in devising new<br>
business models.<br>
<br>
Jacob Buur is Professor of User Centered Design at the Mads Clausen<br>
Institute for Product Innovation, University of Southern Denmark.<br>
<br>
He is also Research Director of the strategic research center SPIRE.<br>
With 25 employees, SPIRE aims to establish the theoretical foundation<br>
for 'Participatory Innovation' =E2=80=93 a new approach to user driven<br>
innovation that expands the notion of user and includes business<br>
modelling in the user collaboration. SPIRE is cross disciplinary,<br>
uniting researchers from design anthropology, interaction design,<br>
interaction analysis, business, innovation management and SPIRE<br>
collaborates with the theatre company Dacapo and Danish and<br>
international industries.<br>
<br>
For more information about Jacob Buur, please click here:<br>
<br>
<a href=3D"http://www1.sdu.dk/Nat/MCI/m/GenInfo/People/BuurJ.htm">http://ww=
w1.sdu.dk/Nat/MCI/m/GenInfo/People/BuurJ.htm</a><br>
<br>
Best regards,<br>
<br>
Ken<br>
<br>
Professor Ken Friedman, PhD, DSc (hc), FDRS | Distinguished University<br>
Professor | Dean, Faculty of Design | Swinburne University of Technology<br=
>
| Melbourne, Australia | <a href=3D"mailto:kenfriedman%40groupwise.swin.edu=
.au">[email protected]</a> | Ph: &#43;61 3<br>
9214 6078 | www.swinburne.edu.au/design<br>
<br>
</p>

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