Re: Can XD survive the hype?

Hahaha, this is a very funny article, I wonder how much it cost the client
to get to this insight:

³IDEO's sociologists explained that patients hated Kaiser's examination
rooms because they often had to wait alone for up to 20 minutes half-naked,
with nothing to do, surrounded by threatening needles. IDEO and Kaiser
concluded that the patient experience can be awful even when people leave
treated and cured.²

Well as practitioners we won¹t be going far in the business world unless our
insights are, well, a little more insightful :-)

Needless to say I have loved IDEO¹s past work and respect there methodology,
they just could have used a better example.

Best,

karl


--
blog: http://experiencecurve.com/competition/
network: http://www.ryze.com/?a=mrkook
aim|yim: kar11ong



On 5/13/04 10:38, "Chris Gielow" <[email protected]> wrote:

> With this week's cover story "The Power of Design" Business-Week has
> firmly put Experience Design on the map (yes the word "experience"
> even appears in the headline...Unfortunately you'd be left thinking
> IDEO owns the expression.)
> 
> http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm
> 
> Likewise Fast Company does a cover story on "Masters of Design" this
> month, and the Disovery Channel features a behind-the-scenes
> documentary on the PD process at Pentagram.
> 
> Reason to celebrate sure--but an awful lot of pressure for a "field"
> that only seemed to gel a short year ago. Can XD survive the sudden
> overexposure? 
> 
> My worry is that if we can't seem to agree on what XD is and is-not,
> the market will spin us into an overhyped catch-all buzzword.
> Already there are quite a few web-shops eager to hoist the XD flag
> as a way to differentiate when what they're really offering is UCD.
> 
> 




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