Re: client experience?

--- jenrenaissance2 <[email protected]> wrote:
> Hi,
> My name is Jennifer Johnson and I'm a newbie both to the group and to 
> Communication Design.
> I received a tip for presenting to clients from a retired Creative 
> Director and I wanted to see if anyone had any similar 
> experiences/tips.
> Per Ms. Creative Director:  Whenever she was presenting ideas to a 
> client she would pick the one she thought was the best and wear a 
> suit/outfit that had the same color scheme as the graphic 
> presentation.  She said it worked to sell her idea every time.
> What do you think?
> Jennifer

What if you don't have a suit in that color? Also what if the
worse one is also in that color? I always try to wear neutral 
colors so my client is looking at the artwork, and not me!
I also always show my initial logo concepts in grayscale, 
so the client looks at the idea and doesn't get trapped by 
focusing on a color they hate or love.

As a rule I always show my favorite pick first, and the 
weakest ones last. I also tell the client upfront which one
is best and why. It's better to show 3 strong ideas rather
than 3 strong ones and 7 weak ones - so I always make
sure I can live with the one I hate the most. 

But your retired friend is onto a larger point that is true:
Part of being a good designer is the ability to sell a good
solution as much as creating the artwork.







=====
Michael James Pinto | http://www.vm.com | http://www.anime.com 

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