FW: Interactive Design in the Grown in California competition

This is a topic we are wrestling with here in the Minneapolis chapter of
AIGA...We recently held our first "interactive showcase" called Exhibit A.
(some of you were reviewers for this and I am grateful!)

We intentionally used the DUX model of case study and peer review structure
then we had a couple of "judges" come to town, review the comments of the
review panel select outstanding work talk about it from their various fields
of expertise (brand, interaction design etc...) to create the "event"

Entries were reviewed on their case study info, including results as well as
their final product. So you had to be able to TALK about your work and
whenever applicable give measurements etc...There were 15 entries chosen to
showcase out of about 65 entries. These can be found with their case studies
at:

http://www.aigaminn.org/exhibita/showcase2004.asp

We are beginning to "gear up" for Exhibit A 2005, so I'd love
input/involvement that anyone wants to lend. This was a successful event for
us and we want to keep riding that momentum.

- Larisa


------ Forwarded Message
From: Dave <[email protected]>
Reply-To: <[email protected]>
Date: Thu, 15 Jul 2004 12:11:02 -0400
To: <[email protected]>
Subject: Re: Re: [AIGAExperienceDesign] Interactive Design in the Grown in
California competition

While DUX is in a awy a competition for the Use Cases, they are
necessarily "the best" examples of solutions, but rather the best case
studies. What would it mean to add to the DUX model a place to do just
that. Not just case studies, but also designs themselves?

Maybe that might up the bar of the experience of DUX itself.

BTW, I loved DUX last time and am really looking forward to the next
one, but I would love to be inspired a bit more in addition to being
intellectually provoked.

I also have to say I really do agree w/ Julie's original point that
"interactive design" is not a single category and I for one am really
put off by the lack of desktop software in there. I mean, for an
example, iTunes couldn't be considered. AND! what about the iPod
itself. Not that I think these are defacto winners, but rather just
great examples of digital, interactive designs worthy of example to
prove a point.

Is AIGA still only focused on the visual aesthetics? And can we have a
competition that includes success criteria such as results, usability,
etc. along side the usual aesthetic criteria. Did a magazine advert
actually generate revenue, web traffic, better brand appeal, etc.?

-- dave

-- dave


----- Original Message -----
From: molly wright steenson <[email protected]>
Date: Thu, 15 Jul 2004 08:30:37 -0700
Subject: Re: [AIGAExperienceDesign] Interactive Design in the Grown in
  California competition
To: [email protected]





What if we were to sponsor our own competition? What would the critieria

be? What would be the right, really interesting competition?









At 04:38 PM 7/14/2004 -0700, Julie Stanford wrote:

>Hello,

>

>I recently received an announcement in the mail inviting me to participate

>in the California AIGA "Grown in California" Design Competition. However,

>there are a few curious things about this competition that I was curious to

>hear opinions about.

>

>First of all, there is an interactive design entry category which is defined

>as follows:

>

>"Eligible entires include websites or web animations, cd-roms, computer

>games for any platform, kiosks and other electronic exhibit systems, and

>software interfaces for mobile devices and networked appliances. Also

>eligible are designed experiences executed in real time/space for the

>purposes outlined above."

>

>Now, I find a couple things bizarre about this description.To start, I am

>not sure what "designed experiences executed in real/time space" means? Does

>this mean that I can send them a video of me designing a user interface in

>real time? That would be fascinating. Nothing more exciting then watching

>someone prototype stuff on their computer. Got me stumped.

>

>Also, I find it curious that this competition allows for "software

>interfaces for mobile devices and networked appliances" but seems to

>specifically exclude desktop applications.  Does this mean that desktop

>application design is dead and boring and no longer even a consideration for

>an interactive design competition? So, if it is not on the web, on a PDA, on

>a kiosk, or a game it's just not cool? Interesting.

>

>Finally, I find it interesting that this competition, along with most other

>design competitions, groups all interactive design under one category.

>Although I think it is very difficult to compare a cool web animation with a

>software interface for a mobile device, someone is going to have say which

>is the "better" experience for two EXTREMELY different things. In contrast,

>there are many, many categories for graph design, non-interactive

>communication: branding and identity, corporate communication, editorial

>design, illustration, pacakgin, promotional design and advertising, and

>typeface design.  I've noticed that when competitions include interactive

>design, the accepted attitude is that all that interactive stuff should be

>judged against each other even though the reality is that it is all

>different. I would really like to see AIGA especially start to think about

>all the different aspects of experience design instead of grouping it into

>one "interactive" grab bag and hoping for the best.

>

>Thoughts?

>

>-- Julie Stanford

>

>_____________________________________

>Julie Stanford

>Principal, Sliced Bread Design | www.slicedbreaddesign.com

><http://www.slicedbreaddesign.com/>

>650-799-7225

>

>

>[Non-text portions of this message have been removed]

>

>

>

>

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>PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build

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>

>















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PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to
build an interdisciplinary community of professionals who design for a
world in which experiences are increasingly digital and connected.
This list has been established as a forum for the exchange of
information among community members.



TO VIEW ARCHIVED MESSAGES: visit
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JOB POSTINGS: Please post job listings on AIGA Design Jobs
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PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

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ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

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