RE: On the design comptetition thread...

I think Abel is making a great distinction between marketing/communications
and software/infrastructure. However, I would even go farther and suggest
that it is not fair to compare an interface for a game to an interface like
itunes or Akamai.  All three are software/infrastrucutre but also have a
very differet audience. 

Julie

> -----Original Message-----
> From: Abel Lenz [mailto:[email protected]] 
> Sent: Friday, July 16, 2004 6:07 AM
> To: [email protected]
> Subject: [AIGAExperienceDesign] On the design comptetition thread...
> 
> Competitions serve not only the individual members of the 
> hosting organization by providing examples and inspiration, 
> but they also serve their business affiliates by providing a 
> marketing venue. Perhaps this is the best driver for 
> organizing such competitions. 
> 
> What seems to have happened with the competitions here in 
> sunny Massachusetts is that the previously all inclusive 
> "technology" awards have been split between 
> marketing/communications and software/infrastructure. In 
> Boston, we have a state-level organization (formerly MIMC, 
> now called MITX) which has a yearly awards show. The 
> organization originally focused primarily on anything 
> interactive (reads as cd-roms, software, and websites). It 
> seems the field has been stretched too wide, and now we have 
> two awards competitions. 
> 
> Important to remember that an application that has a browser 
> interface isn't a web site, it's software. Likewise, a 
> desktop application designed for marketing/branding doesn't 
> compare to a transactional, data manipulation, or 
> infrastructure application. Hybrids abound, but they should 
> be easier to categorize if you look to the business drivers 
> behind each product. Akamai and nike.com don't belong in the 
> same competition, not just because they can't be readily 
> compared, but because they have different competition audiences. 
> 
> -Abel
> 
> - Abel L. Lenz
> - Director of User Experience, Founder
> - New Tilt, Inc.
> - 617.591.0400x205
> 
>  
> 
> 
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