[Sigia-l] August 25, BayCHI East: It's More Than ROI

[forgive the extreme cross-posting]

BayCHI East presents:

It's More Than ROI: Defining the business value of user-centered design

http://www.baychi.org/calendar/20040825/
	

Wednesday, 25 August 2004

6:30 to 7:00
Tea, Coffee, Networking

7:00 to 8:30
Panel Discussion and Q&A

South Hall, room 110
U. C. Berkeley campus

There has been a lot of discussion about the ROI of usability and 
user-centered design. Depending on your perspective, formal methods to 
calculate ROI may be the next big thing or just a distracting myth.

This panel will focus on the real world today. Are companies using 
formal ROI calculations to assess the value of improvements to the user 
experience? If not, how are usability and design resources justified in 
today's business climate? What can we learn from how other 
practitioners are handling these issues today? Are better approaches on 
the horizon?

Our panelists will bring perspectives from a variety of business 
contexts:

Jeff English
User Experience Manager, PeopleSoft
Jeff will discuss the objective and subjective ways that the User 
Experience team provides value to customers, products, and to 
PeopleSoft.

Michael Ferguson
User Experience Analyst, Ask Jeeves, Inc.
Michael leads usability, ethnography, and sundry other forms of 
research to help the Product Design team at Ask Jeeves address business 
and user needs.

Scott Hirsch
Business Strategist, Adaptive Path
Scott recently published "Leveraging Business Value: How ROI Changes 
User Experience," an in-depth report on how design teams are currently 
valued within corporations.

Janice A. Rohn
Vice President User Experience, Internet Group, World Savings
(more info coming, please check the web site)

Robin Krieglstein
formerly Senior Design Manager & Senior Manager of the Usability Lab, 
LeapFrog
(more info coming, please check the web site)


Presented by:
BayCHI East, the East Bay "Birds of a Feather" group
of the San Francisco Bay Area ACM SIGCHI
Special Interest Group on Computer-Human Interaction

BayCHI East meetings are free and open to the public.

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