Re: Integrating across channels

In addition to my earlier suggestion of an annotated wire frame, is there a
project manager on the print side of your process? This function is required
to 'police' that information as well. Also, consider a physical hand-off of
the final file between the creatives and the developer, at least a phone
conference, where issues/questions can be asked, consider including
accounts, writer and project mgmt.


On 8/27/04 11:03 AM, "Green, Kelvin" <[email protected]> wrote:

> Any advice on the how to resolve the situation depicted below would be
> greatly appreciated.
>  
> I work for a marketing and design firm in the interactive department.
> Since our projects often cross channels, we've having a bit of a problem
> during handoffs from client-approved layout to client-approved coded
> page.
>  
> Depending on the budget, the following steps are usually the foundation
> we follow. To our advantage and disadvantage, the following steps are
> rooted from a print perspective. Ideally, an informed approach would
> allow for multi-service (i.e. Online and offline) production cycle.
>  
> The following steps are typically followed:
>  
> 1] The copywriter writes "web-friendly" copy in Microsoft Word ands
> gives it to the "print" brand designer for layout.
>  
> 2] The designer only uses the "print-friendly" portion of the copy for
> the layout, so URL string paths and ALT tags are left off at this stage.
>  
> 3] The layout goes through proofing (as a print out or as PDF/JPG) and
> then off to the client for review and approval.
>  
> 4] The client reviews and suggests revisions which are made directly to
> the print layout.
>  
> 5] The designer makes suggested revisions and puts the revised layout in
> proofing and then off to the client for review and approval.
>  
> 6] The client approves.
>  
> 7] The approved print layout comes to my department for development.
>  
> While a blue line "can" communicate a hypertext link, it doesn't mean
> anything to my development team without the underlying URL. ALT tags
> would be helpful too.
>  
> 8] The account manager advises to use the client-approved layout while
> the copywriter advises to use the original copy (since that's where the
> Web-friendly copy lives).
>  
> Then the race is on to compare the original copy document to the
> approved client layout and correct the copy and strip out the formatting
> so it can be easily integrated into coded layouts.
>  
>  
> We waste time trying to integrate copy across the print and interactive
> channels. 
>  
> 
> My question is: What steps have you found that work when developing copy
> for print and online deliverables?
>  
> 
> Much thanks.
>  
> K!
>  
> 
> 
> [Non-text portions of this message have been removed]
> 
> 
> 
> 
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