Chicken or the egg? Brand or experience, which comes first? (was: How to accomodate your company's user experience strategy with vended products)

Paula Thornton wrote:
> Or, my shorthand....brand does not drive experience...it has little to do
> with experience beyond being the shorthand for recalling all the 'things'
> people associate with that shorthand....
> 
> Can we even begin to get on the same page on this issue as practitioners?

Is there a reason experience does *not* drive brand? (And everything
else for that matter). In my personal design cosmology, experience
fuels everything.

-- 
Austin Govella
Grafofini: the web team 
http://www.grafofini.com
[email protected]


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