Re: Value of brand

<< But this assumes Exxon, McDonalds, and Starbucks are selling coffee,
which they aren't. >>

True... But... The overall point I was trying to communicate was... The
brand is the starting point of what separates each business entity. The
visual iconography (logo mark), voice (copy tone),  sound (intel ‹
deah-dump-da-dua), product/service approach (the competitive edge), business
practices (behavior in marketplace), etc... work in conjunction to
communicate the overall brand philosophy.  A philosophy that experience
design can plug into.  Be it a strategic big picture goal or a small
tactical one... 

The brand is the starting point...

<< are there any other books you can recommend on brand? >>

Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe, Marc Gob, Sergio Zyman


**Also, I have a "A Model of Brand" and a "A Model of Experience" chart from
the AIGA. If you would like it, I can email it to you.



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