Re: Re: Value of brand
Gunnar Swanson <[email protected]>
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
On Feb 23, 2005, at 2:23 PM, rreprobate wrote: > Then the question was raised... why spend millions on advertising > rather than experience, > when the customer experience is the true path to building a brand? 1) Because you can't have customer experience if you don't have customers. 2) Because signs of the brand other than direct interaction are part of the experience and part of the brand. Gunnar ---------- Gunnar Swanson Design Office 536 South Catalina Street Ventura California 93001-3625 USA +1 805 667-2200 [email protected] http://www.gunnarswanson.com ------------------------ Yahoo! Groups Sponsor --------------------~--> Has someone you know been affected by illness or disease? Network for Good is THE place to support health awareness efforts! http://us.click.yahoo.com/rkgkPB/UOnJAA/Zx0JAA/ru9rlB/TM --------------------------------------------------------------------~-> - - - - A I G A E X P I E R I E N C E D E S I G N - - - - PURPOSE OF THE LIST: The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members. TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings. JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs TO UNSUBSCRIBE: Send e-mail to [email protected] MORE INFORMATION: http://experiencedesign.aiga.org Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AIGAExperienceDesign/ <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/