Re: Re: Mood Boards

--- Clay Bodine <[email protected]> wrote:
> I've always tried to present one and no more than two solutions. I've 
> done this pretty successfully at four different business to business and 
> business to consumer agencies. Early on I used to present more, but 
> found that invariably clients presented with choices wanted to mix and 
> match from all the solutions I presented and ended up insisting on a 
> half-assed compromise. I think it's in the pitch really. If you believe 
> in the solution you're presenting, sell it. I think you get the best 
> results.

Questions:

1. Why two and not just one? Do you ever break your own rule?

2. Have you ever hit a situation where both are rejected?

3. I take it that you still create multiples, it just that
   you aren't showing them?

4. How many sets of revisions do you allow?

5. I tend to do the multiple thing because I imagine that
   it justifies the fee on some level - since you only show
   two - does this financial point ever come up with clients
   in terms of expectations?

I guess I've always aspired to just showing one thing, and 
when I did magazine and newspaper design not only could I do
that - but also as the art direction I could even (but not
always) push the editor or publisher my way as we were on the
same team.

But running a firm/agency it feels like they sort of expect
the "dog and poney show" for their fee - and the three ring
circus of solutions seems to go over well. EXCEPT yes your
darn right it tends to result in weaker solutions.

I also tend to work in multiple styles - so while I tend
to always have a favorite, should I just suck it up and not 
show all the work that went into it?

Just thinking out loud - any feedback on this would be useful.


=====
Michael James Pinto 
Interactive Media Pioneer & Low-Budget Renaissance Man
http://www.vm.com | http://www.anime.com 

This is a must read essay:
http://comment.independent.co.uk/commentators/story.jsp?story=602558

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