ANN: Web seminar on designing for "brand experience" online

"Building Brand Into Your Product or Website"

If you're interested in how to design for brand more explicitly in 
software and websites, then you might enjoy this online seminar next 
Wednesday, April 6 at 12:00 EST. We'll first explore how brand can add 
clarity and value to the idea of "customer experience", then discuss 
some practical techniques such as:

- creating "brand compasses" to set objectives for the type of 
experience you want to deliver online.
- working with "brand ladders" to identify design elements that support 
the brand.
- using projective techniques to assess whether a particular design is 
fulfilling the brand promise or creating a disconnect.

This highly-rated session has been presented at venues such as the UPA 
annual conference and by invitation for organizations such as the BBC 
and IBM. Next week's seminar is hosted by the STC (Society for 
Technical Communication) but is open to non-members. Although some 
content will be tailored for technical communicators, the discussion is 
highly appropriate for designers, usability specialists, product 
managers, and marketers.

For more information, visit the STC's seminars page at:

http://www.stc.org/seminarsList.asp

-- 
Robert Barlow-Busch
Brand Experience & Interaction Design
Quarry Integrated Communications Inc.
[email protected]
(519) 570-2020

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