Re: mixing it up with Sears/K-Mart (article)
Steve Portigal <[email protected]>
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
>"Customer reaction has been great," Gibbons said. "I was in one of the >stores and >overheard a customer ask, `Did Sears and Kmart merge?' How is that "great"? That sounds more like "confused" - they can slop all the product lines and brands together but unless they create a new story to make sense out of it for the customer, seems like they'll not be getting as much from this as they could... Steve Portigal http://www.portigal.com ------------------------ Yahoo! Groups Sponsor --------------------~--> Has someone you know been affected by illness or disease? Network for Good is THE place to support health awareness efforts! http://us.click.yahoo.com/rkgkPB/UOnJAA/Zx0JAA/ru9rlB/TM --------------------------------------------------------------------~-> - - - - A I G A E X P I E R I E N C E D E S I G N - - - - PURPOSE OF THE LIST: The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members. TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings. JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs TO UNSUBSCRIBE: Send e-mail to [email protected] MORE INFORMATION: http://experiencedesign.aiga.org Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AIGAExperienceDesign/ <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/