The platform is there, but not the right user interface to really capitalize on the potential capabilities.

Search emphasizes simplicity by presenting a single text box and hides complexity by using algorithms to generate meaningful results.
Hattendorf and Masa Yoshikawa; edited by Keiko Deguchi and Ms. With the right user interface, Microsoft could gain competitive advantage, too, against Web platform rivals.
I agree that the whole Objective C thing is a bit too low-level relative to what we're used to these days.