IDA event - 29 June - London: Exhibition & talk by David Sless

       ** IDA event - 29 June - London:
          Exhibition & talk by David Sless


Following the success of IDC2009, we have two 
events on the evening of 29 June at The Cass 
Business School. The IDA's June meeting will be a 
talk by David Sless at 6.30pm, and there¹s also a 
chance to see the Business Mystery MBA exhibition 
from 5.30pm

** Where & when
Monday 29 June 2009
Cass Business School, 106 Bunhill Row, EC1Y 8TZ
Exhibition: from 5.30pm ­ Lower ground floor  
Talk: 6.30pm Room 2005, level 2


Book tickets for the talk
(if you¹re not already an IDA member, you can 
join now to get a discounted member ticket)
<http://www.amiando.com/IDAJune09>http://www.amiando.com/IDAJune09


** The Communication Benchmark Project
A talk by David Sless

The Communication Research Institute (CRI) has 
been undertaking benchmarking research in 
information design for 20 years. David Sless will 
explain some of the background to that work and 
some of their findings.

Earlier this year CRI put together an 
international group of volunteers who have now 
completed the first of what they hope will be 
many future Communication Benchmark studies.

The subject of this first study was credit card 
statements‹a type of document that has attracted 
a lot of recent political interest worldwide, as 
a result of the current economic mess. David will 
share with you some of the results of this study 
and their implications for information design.
<http://communication.org.au/modules/home>http://communication.org.au/modules/home


** The Business Mystery MBA exhibition

Please come along earlier in the evening to see the Business Mystery MBA work

The Business Mystery MBA elective was conceived 
in 2004 with the aim of applying perspectives 
from the arts as a route to gaining insights into 
management problem solving. It involved treating 
the arts as a lens or perspective on management. 
It also overtly sought to redress the lack of 
right brain emphasis which is endemic to MBA 
programmes internationally.

The course consists of 5 experiences on a theme 
and usually in a specific space, in 2009 these 
include the Barbican Art Gallery (Corbusier), the 
streets of London (Flow), A recording studio in 
Hackney (Composition), the Whitechapel Gallery 
(Integration) and the Drill Hall Theatre 
(Performance). It was decided from the very 
beginning that there would be avoidance of formal 
lectures, leading to the idea of ³learning 
without teaching². Students are immersed in the 
experience and have to carry out site-specific 
tasks and achieve results by the end of each 
session.

Coursework 1: Describe the experience in one 
specific week taking one of the following roles: 
critic; supporter; employer; response to cynics
Coursework 2: Keep a continuous sketchbook of your learnings
Coursework 3: Produce an artifact which sums up 
either the elective, the MBA year or your career

The work will be on display at this end-of-term exhibition.  

Find the event on upcoming: 
<http://upcoming.yahoo.com/event/2869970>http://upcoming.yahoo.com/event/2869970
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<http://twitter.com/InfodesignUK>http://twitter.com/InfodesignUK
Find out more about the IDA: 
<http://www.infodesign.org.uk>http://www.infodesign.org.uk

Contact us: [email protected]

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