Customer helpline location

We regularly advise customers to have a clear helpline/single channel
contact details, and to put this prominently on the front of a document,
usually on the right and at the top.

Our customer research consistently seems to support this ­ but we don¹t have
any statistical data on cause and effect of this as a single variable.

Just wondered if anyone knows of any such research along these lines?


Andrew Boag
-------------------------
Boag Associates
T +44 (0)20 3008 6491
F +44 (0)20 3008 8601

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