How to use call outs?

I saw this link on another list and thought members of ID-Cafe might enjoy
this innovative use of call-outs  (from the rebranding of Kulula Airlines of
South Africa):

http://www.psfk.com/2010/02/kulula-airplane-rebranding.html

David
-- 
David Farbey - [email protected]
Mobile  07879 005 946
Web site/Blog <http://www.farbey.co.uk>
Twitter <http://twitter.com/dfarb>
LinkedIn <http://www.linkedin.com/in/informationdesign>

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