Re: updated Swedish food labels

Dave Crossland <[email protected]> Tue, 13 Apr 2010 18:30:12 +0200
Newsgroups gmane.comp.infodesign.general
Message-ID <[email protected]>
Hi,

Haha - the global carbon footprint is itself a giant leap: the amount of
engineering that went into the space race is well known, but during the last
20 years a similar amount has gone into oil and natural gas extraction,
silently. (I think I heard this from Matt Simmonds slideware, I'm on my
phone so can't check)

Regards, Dave

On 13 Apr 2010, 9:55 AM, "Conrad Taylor" <[email protected]> wrote:

This is very interesting, and links into two of my currently active
concerns: informatics, and environmental impact. I agree with Karel
that these days it would be more sensible to provide a summary of the
information, and a link to where further information is available.

I have read that in Japan, one way of providing instant mobile access
to information is by printing two-dimensional barcodes on the
packaging. An example that I read about was packs of tuna for sushi.
You whip out your mobile camera-phone, take a snap of the barcode,
and up on your screen pops a load of information about which hour of
what day it was caught, where, by which boat and so on. It wasn't
clear to me whether the phone was simply acting as a reader for data
stored in the 2-D barcode (they can pack in about as much data as a
dozen text messages, I understand), or whether it is a link to data
on a Web site. Either would work: the latter approach is used on
roadside adverts.

I agree with Deborah, however, that it's a tall order to sum up the
carbon footprint of a package of something when you don't know, at
the point of packaging, how far it has to travel to its destination.
Which reminds me of the emotion somewhere between scorn and fury
expressed by a fellow member of the press pack at the Seybold
Publishing Conference in San Francisco some years back, when he saw
that the press room was stocked with Evian water. Water, shipped in
from France! when the Saratoga springs are just up the road.

BTW I wonder if, with hindsight, Neil Armstrong would have said:
"That's one small step for a man...
one giant carbon footprint for humanity."

Conrad

On 13 Apr 2010, at 06:30, Karel van der Waarde wrote: > Deborah, > > Thanks
for your message abou...

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