Re: updated Swedish food labels

Conrad wrote:

> I have read that in Japan,
> one way of providing instant
> mobile access to information
> is by printing two-dimensional
> barcodes on the packaging. An
> example that I read about was
> packs of tuna for sushi. You
> whip out your mobile camera-
> phone, take a snap of the
> barcode, and up on your screen
> pops a load of information [...]

I think this sort of thing has lots of potential (except for those few 
-- like me -- in this day & age without mobile phones).

It's important to have ready access to needed information at the point 
of sale.

Some supermarkets in the U.S. already have coupon dispensers or video 
screens strategically located throughout the store, but this is more 
for marketing than informing.

In the old pre-Web days, supermarkets used to sometimes position 
printed cards with recipes on them around certain food items. I always 
thought this was a good idea, and would like to see something similar 
made available now in some kind of e-format (perhaps also with print 
capabilities).

It's my impression that USers don't buy as many fresh vegetables as 
they might -- especially glorious-looking produce when it's in season 
-- because they have no idea how to prepare these healthfully.

E.g., I'm a big fan of Brussels sprouts, and I've lost count by now of 
the number of people who come over and ask me about how to prepare the 
sprouts when they see me selecting a bunch, or while we're waiting in 
line to check out of the store.

It's always best when individuals can chatter FTF and encourage one 
another like this -- as often happens, for instance, in farmer's 
markets -- but I still think there's a place (and reason) for 
communicating about such matters digitally, as well.


> BTW I wonder if, with hindsight,
> Neil Armstrong would have said:
> "That's one small step for a man...
> one giant carbon footprint for
> humanity."

<VBG>.


Deborah
_____

Deborah Taylor-Pearce
[email protected]



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