Re: sustainable swag

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Deborah

I suspect we're talking about different things. I think the ISO symbol  
standards are pretty essential to make sure symbols are roughly  
equivalent in different publications, locations, and countries, and  
their recommended method for designing and testing new symbols is  
pretty good - you can look at them as a way to get a reasonable  
standard of information design into organisations who might otherwise  
be all at sea faced with the problem of commissioning and approving  
design. Without the model provided by ISO we would otherwise see more  
homemade, or inappropriately creative, or for some other reason poor  
symbols than we do. The symbols in the original standard haven't all  
stood the test of time but they aren't bad... and I like the way they  
allow variation for local/cultural differences.

Rob
__________________________________

Rob Waller

Department of Typography & Graphic Communication
University of Reading
T +44 (0) 118 378 6411
M +44 (0) 7850 665933



On 17 Aug 2010, at 21:48, Deborah Taylor-Pearce wrote:

> Hi, Rob --
>
>> On the other hand, the market
>> is very small, and the costs
>> high...
>
> And yet it needn't be that way.
>
> This is an old, out-dated business model, I think.
>
> It probably still works fine for military procurement, where no one is
> expecting widespread adoption of military specifications. (When I last
> worked with mil-stds these were unbelievably expensive, for which you
> received incomprehensible instructions which sometimes looked like
> xeroxes of bad xeroxes, some even with crooked text blocks on the
> page, rather than fresh U.S. Government Printing Office pubs, which
> were never of the greatest print quality themselves.)
>
> But for subjects such as improved website accessibility or "greening"
> our offices and industrial processes, where the end goal is -- or, at
> least at some point, was -- to have as many of us voluntarily adopt
> the standard as possible, this approach is counter-productive.
>
> Not just those who are ornery like me will be driven off.
>
> Most of us, I expect, will go our own way ... and maybe that's not
> such a bad thing after all. Sometimes, having to reinvent the wheel
> yourself can spur real, lasting interest, commitment & creativity.
>
> As far as the graphic design and print trades are concerned, I think
> we should bring back the colophon, and forget about the "standard".
>
> Here's how Annie Leonard updated the colophon for her book, _The Story
> of Stuff_ (2010):
>
> 	"How We Made This Book
> 	
> 	"Our intent in creating this book was to use as few toxic
> 	materials as possible, to minimize the carbon footprint, and
> 	to avoid waste. To that end the manuscript was almost
> 	entirely designed and edited electronically. Review copies
> 	were offered to readers as downloadable e-galleys, and a very
> 	limited number of publicity copies were printed on 100
> 	percent post-consumer waste recycled fiber.
>
> 	"The book was printed on Rolland Enviro100 Print, a 100
> 	percent post-consumer fiber paper that is processed
> 	chlorine-free. The text plates were recycled after use and
> 	the ink used in this book contains more than 20 percent
> 	renewable resources, including soy and other vegetable-based
> 	oils. All of our adhesives for the case glues are solvent
> 	free. The case boards were created with 100 percent recycled
> 	fiber. The jacket was printed with vegetable-based inks and
> 	was printed on 100 percent post-consumer waste stock. Of the
> 	materials used in the creation of this book, including the
> 	printing plates and paper waste, 90 percent were recycled.
>
> 	"Any unused inventory or returned books will be recycled."
>
> Personally, I find her short description-narration a whole lot more
> inspiring -- prompting me to mindful action of my own -- than some
> generic notice of conformance with "environmental accreditation ISO
> 14001," a government standard to which I have no access, and probably
> wouldn't be similarly motivated by if I did.
>
> Deborah
> _____
>
> Deborah Taylor-Pearce
> [email protected]
>
>
>
> ___________________________________________________________________
>
> Use the following address to post a message to all subscribers:
> [email protected]
>
> To subscribe, unsubscribe or change your options, visit:
> http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe
>
> For all Information Design matters:
> http://InformationDesign.org
>
> Problems? Write to:
> [email protected]
> ___________________________________________________________________


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<html><body style=3D"word-wrap: break-word; -webkit-nbsp-mode: space; =
-webkit-line-break: after-white-space; ">Deborah<div><br></div><div>I =
suspect we're talking about different things. I think the ISO symbol =
standards are pretty essential to make sure symbols are roughly =
equivalent in different publications, locations, and countries, and =
their recommended method&nbsp;for designing and testing new symbols is =
pretty good - you can look at them as a&nbsp;way to get a reasonable =
standard of information design into organisations who might otherwise be =
all at sea faced with the problem of commissioning and approving design. =
Without the model provided by ISO we would otherwise see more homemade, =
or inappropriately creative, or for some other reason poor symbols than =
we do. The symbols in the original standard haven't all stood the test =
of time but they aren't bad... and I like the way they allow variation =
for local/cultural =
differences.</div><div><br></div><div>Rob</div><div><div> <span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; color: =
rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: =
normal; font-variant: normal; font-weight: normal; letter-spacing: =
normal; line-height: normal; orphans: 2; text-align: auto; text-indent: =
0px; text-transform: none; white-space: normal; widows: 2; word-spacing: =
0px; -webkit-border-horizontal-spacing: 0px; =
-webkit-border-vertical-spacing: 0px; =
-webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: =
auto; -webkit-text-stroke-width: 0; "><div style=3D"word-wrap: =
break-word; -webkit-nbsp-mode: space; -webkit-line-break: =
after-white-space; "><span class=3D"Apple-style-span" =
style=3D"border-collapse: separate; -webkit-border-horizontal-spacing: =
0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); =
font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; =
font-variant: normal; font-weight: normal; letter-spacing: normal; =
line-height: normal; -webkit-text-decorations-in-effect: none; =
text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; =
orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div =
style=3D"word-wrap: break-word; -webkit-nbsp-mode: space; =
-webkit-line-break: after-white-space; "><span class=3D"Apple-style-span" =
style=3D"border-collapse: separate; -webkit-border-horizontal-spacing: =
0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); =
font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; =
font-variant: normal; font-weight: normal; letter-spacing: normal; =
line-height: normal; -webkit-text-decorations-in-effect: none; =
text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; =
orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: =
0px; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; =
font-style: normal; font-variant: normal; font-weight: normal; =
letter-spacing: normal; line-height: normal; =
-webkit-text-decorations-in-effect: none; text-indent: 0px; =
-webkit-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><div><font =
class=3D"Apple-style-span" face=3D"Helvetica"><span =
class=3D"Apple-style-span" style=3D"font-family: Helvetica; "><span =
class=3D"Apple-style-span" style=3D"font-family: Helvetica; =
">__________________________________</span></span></font></div><div><font =
class=3D"Apple-style-span" face=3D"Helvetica"><br =
class=3D"khtml-block-placeholder"></font></div><div style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; ">Rob =
Waller</span></span></span></font></div><div style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal =
normal normal 13px/normal 'Lucida Grande'; min-height: 16px; font-size: =
13px; "><br style=3D"font-size: 13px; "></div><div style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; ">Department of Typography &amp; Graphic =
Communication</span></span></span></font></div><div style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; ">University of =
Reading</span></span></span></font></div><div style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; ">T +44 (0) 118 378 =
6411</span></span></span></font></div><div style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; "><span class=3D"Apple-style-span" =
style=3D"font-size: 13px; ">M +44 (0) 7850 =
665933</span></span></span></font></div><font class=3D"Apple-style-span" =
face=3D"Helvetica"><br =
class=3D"Apple-interchange-newline"></font></span></span></div></span></di=
v></span><br class=3D"Apple-interchange-newline"> </div><br><div><div>On =
17 Aug 2010, at 21:48, Deborah Taylor-Pearce wrote:</div><br =
class=3D"Apple-interchange-newline"><blockquote type=3D"cite"><div>Hi, =
Rob --<br><br><blockquote type=3D"cite">On the other hand, the =
market<br></blockquote><blockquote type=3D"cite">is very small, and the =
costs<br></blockquote><blockquote =
type=3D"cite">high...<br></blockquote><br>And yet it needn't be that =
way.<br><br>This is an old, out-dated business model, I think.<br><br>It =
probably still works fine for military procurement, where no one is =
<br>expecting widespread adoption of military specifications. (When I =
last <br>worked with mil-stds these were unbelievably expensive, for =
which you <br>received incomprehensible instructions which sometimes =
looked like <br>xeroxes of bad xeroxes, some even with crooked text =
blocks on the <br>page, rather than fresh U.S. Government Printing =
Office pubs, which <br>were never of the greatest print quality =
themselves.)<br><br>But for subjects such as improved website =
accessibility or "greening" <br>our offices and industrial processes, =
where the end goal is -- or, at <br>least at some point, was -- to have =
as many of us voluntarily adopt <br>the standard as possible, this =
approach is counter-productive.<br><br>Not just those who are ornery =
like me will be driven off.<br><br>Most of us, I expect, will go our own =
way ... and maybe that's not <br>such a bad thing after all. Sometimes, =
having to reinvent the wheel <br>yourself can spur real, lasting =
interest, commitment &amp; creativity.<br><br>As far as the graphic =
design and print trades are concerned, I think <br>we should bring back =
the colophon, and forget about the "standard".<br><br>Here's how Annie =
Leonard updated the colophon for her book, _The Story <br>of Stuff_ =
(2010):<br><br><span class=3D"Apple-tab-span" style=3D"white-space:pre">	=
</span>"How We Made This Book<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span><br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>"Our intent in creating this book =
was to use as few toxic<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>materials as possible, to =
minimize the carbon footprint, and<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>to avoid waste. To that end the =
manuscript was almost<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>entirely designed and edited =
electronically. Review copies<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>were offered to readers as =
downloadable e-galleys, and a very<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>limited number of publicity =
copies were printed on 100<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>percent post-consumer waste =
recycled fiber.<br><br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>"The book was printed on Rolland =
Enviro100 Print, a 100<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>percent post-consumer fiber paper =
that is processed<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>chlorine-free. The text plates =
were recycled after use and<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>the ink used in this book =
contains more than 20 percent<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>renewable resources, including =
soy and other vegetable-based<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>oils. All of our adhesives for =
the case glues are solvent<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>free. The case boards were =
created with 100 percent recycled<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>fiber. The jacket was printed =
with vegetable-based inks and<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>was printed on 100 percent =
post-consumer waste stock. Of the<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>materials used in the creation of =
this book, including the<br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>printing plates and paper waste, =
90 percent were recycled.<br><br><span class=3D"Apple-tab-span" =
style=3D"white-space:pre">	</span>"Any unused inventory or returned =
books will be recycled."<br><br>Personally, I find her short =
description-narration a whole lot more <br>inspiring -- prompting me to =
mindful action of my own -- than some <br>generic notice of conformance =
with "environmental accreditation ISO <br>14001," a government standard =
to which I have no access, and probably <br>wouldn't be similarly =
motivated by if I did.<br><br>Deborah<br>_____<br><br>Deborah =
Taylor-Pearce<br><a =
href=3D"mailto:[email protected]">[email protected]</a><br><br=
><br><br>_________________________________________________________________=
__<br><br>Use the following address to post a message to all =
subscribers: <br> [email protected]<br><br>To =
subscribe, unsubscribe or change your options, visit:<br> =
http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe<br><br>=
For all Information Design matters:<br> =
http://InformationDesign.org<br><br>Problems? Write to:<br> =
[email protected]<br>______________________=
_____________________________________________<br></div></blockquote></div>=
<br></div></body></html>=

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