Re: Bembo for the web?

Mark Barratt <[email protected]> Mon, 13 Sep 2010 20:56:11 +0100
Newsgroups gmane.comp.infodesign.general
Message-ID <[email protected]>
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Hi Sue

There are a number of good versions of Bembo around. The trade name 
Bembo is owned by Monotype Corporation and they offer it in a variety of 
versions for print and (since very recently) as a 'web font'.

Technically, like all electronic fonts, 'Bembo' fonts scale very well. 
It may be that you have heard people referring to the fact that in 
electronic versions one drawing is used to display all sizes. In metal 
type small sizes were drawn with changes in order to stay legible while 
retaining the 'character' of the typeface. Bembo *is* particularly 
susceptible to scaling effects - see for example 
http://webfonts.fonts.com/en-US/Project/ChooseFonts?ViewDetails=T&ViewFontID=691919&AddFontToPalette=T 
and play with the scaling slider. Lower-case 'e' for example is handsome 
at large sizes but the top part tends to disappear at small sizes.

The link above is to the 'Bembo Book' font which works better than 
original Bembo for text sizes (though I'd still be pretty scared about 
using it at text sizes on a website without lots of testing/refining).

Hope that helps

Mark

On 13/09/2010 20:22, Susan N. Smith wrote:
> My son's start-up boss admires the font on a book from the NY Metropolitan
> Museum.  I was able to use my Bringhurst book to figure out that it was Bembo;
> unfortunately, it's a private form of Bembo that is used only by Yale
> University Press and its cohorts.
>
> The start-up would like to use the font for all kinds of applications, web,
> paper, etc.  I found a few things on the web saying that the font didn't scale
> well when enlarged.  My question for you is, is that info the last word?  Is
> there a good quality, scalable Bembo out there somewhere?
>
> Thanks for any info you can share!
>
> Sue Smith
>
> _________
> Sue (Susan N.) Smith, PhD
> Business Communication
> Eller College of Management
> The University of Arizona
>
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-- 
Mark Barratt
Text Matters

Information design: we help explain things using
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