Re: Learning more from harder-to-read fonts?

Jose Marconi Bezerra de Souza <[email protected]> Sun, 5 Jun 2011 07:59:48 -0300
Newsgroups gmane.comp.infodesign.general
Message-ID <[email protected]>
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Colleagues,


I wonder if one day one of us will write something like "Infodesign-cafe to=
p
10 discussions",
it could be so illuminating. It could also instigate people to continue
discussing.

I am not a specialist in the subject (typography for reading), but I have t=
o
say that
any research that defies information designers=92 established assumptions i=
s
=93good=94 research.



This research in particular remind me that our obsession with =93clarity=94=
 and
=93fluency=94 is not =93the=94 route to design =93effective=94 information =
design
artefacts.

The question =93how to make people to remember and/or learn things for some
period of time?=94 is more complex than we may think.
=93To err is human=94 and sometimes can lead to =93meaningful=94 learning.

So, what are these "forgiveable" learning contexts?



Rather than being considered =93acceptable=94 or =93correct=94 by our peers=
, our
designs could work primarily as learning tools and,

therefore, the strategic placement of =93desirable difficulties=94 (we shou=
ld go
far beyond the typographic layout) can be in tune with learning theories an=
d
goals.

So, what are the "best" desirable difficulties that we have designed so far=
?




Jos=E9.


On 5 June 2011 06:38, Rob Waller <[email protected]>wr=
ote:

> To pick up on Gunnar's remark that 'Academics are the only ones we can
> expect to do the difficult and non-profitable work of seeking generalizab=
le
> knowledge'.
>
> It seems to me that the experience of our own field is that much of the
> most insightful and generalisable knowledge comes from reflective
> practitioners (Donald Schon's term) who may or may not have have academic
> connections: scanning my bookshelf I can see Ken Garland, Robin Kinross,
> Gerard Unger, Karen Schriver, David Sless, Per Mollerup, most O'Reilly
> authors, etc, etc.
>
> Incidentally, my iPad keeps trying to correct 'generalisable' to 'general
> usable'. I think it's got a point. If we're not content with being a craf=
t,
> let's aim to be a technology not a science.
>
> And don't forget that academic work is actually profitable for those who =
do
> it - publishing research papers is how we/they build careers.
>
> Educational psychologists have been testing radical typographic ideas for
> many years, as Gunnar says. There was a brief fad for 'chunked' or 'squar=
e
> span' typography in the fifties (North & Jenkins 1951, Nahinsky 1956, Kla=
re,
> Shuford & Nichols 1957) in which sense phrases were presented spaced or
> stacked.
>
> A broader view of reading is that it is a strategic process in which a
> range of differently paced activities combine as readers (here, my iPad,
> ever insightful, suggests 'raiders') engage in scanning and searching as
> well as close reading. Whatever else it might be proven to do in the lab,
> messing with legibility is surely not going to help at this level.
>
> Another random thought to add to the mix... In the early days of the Open
> University in the UK (1970s), which taught almost entirely through writte=
n
> texts, there was concern that students would just rattle through course
> texts without pausing to reflect. So frequent self-assessment exercise we=
re
> used to engineer reflective moments, and opportunities for feedback
> (influenced by the programmed learning concept of positive reinforcement,
> too). But they also introduced a device known as a 'student stopper'. Thi=
s
> was a bold, sometimes decorative bar across the page which students were
> told meant 'stop and think about what you've just read'.
>
> Rob Waller
>
> ___________________________________________________________________
>
> Use the following address to post a message to all subscribers:
>  [email protected]
>
> To subscribe, unsubscribe or change your options, visit:
>  http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe
>
> For all Information Design matters:
>  http://InformationDesign.org
>
> Problems? Write to:
>  [email protected]
> ___________________________________________________________________
>
>


--=20

*Jos=E9 Marconi Bezerra de Souza (PhD, 2008)*
Consultor em design da informa=E7=E3o e professor do Mestrado e Gradua=E7=
=E3o de
Design da UFPR
*Information design consultant  and university lecturer (Brazil)
PhD **- Department of Typography & Graphic Communication, The University of
Reading (UK, 2008)*
*Master of Arts - **Department of Three-Dimensional Design, The Birmingham
City University (UK, 1992)*

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Colleagues,<br><br><br>I wonder if one day one of us will write something l=
ike &quot;Infodesign-cafe top 10 discussions&quot;, <br>it could be so illu=
minating. It could also instigate people to continue discussing.<br><br>


<p class=3D"MsoNormal"><span lang=3D"PT-BR">I am not a
specialist in the subject (typography for reading), but I have to say that =
<br>any
research that defies information designers=92 established assumptions is =
=93good=94
research.<span>=A0 </span></span></p>

<p class=3D"MsoNormal"><span lang=3D"PT-BR">=A0</span></p>

<p class=3D"MsoNormal"><span lang=3D"PT-BR">This
research in particular remind me that our obsession with =93clarity=94 and =
=93fluency=94
is not =93the=94 route to design =93effective=94 information design artefac=
ts.<span>=A0 </span><br></span></p><p class=3D"MsoNormal"><span lang=3D"PT-=
BR">The question =93how to make people to remember
and/or learn things for some period of time?=94 is more complex than we may
think. <br>=93To err is human=94 and sometimes can lead to =93meaningful=94=
 learning. <br></span></p><p class=3D"MsoNormal"><span lang=3D"PT-BR">So, w=
hat are these &quot;forgiveable&quot; learning contexts? <br></span></p>

<p class=3D"MsoNormal"><span lang=3D"PT-BR">=A0</span></p>

<p class=3D"MsoNormal"><span lang=3D"PT-BR">Rather than
being considered =93acceptable=94 or =93correct=94 by our peers, our design=
s could work
primarily as learning tools and, <br></span></p><p class=3D"MsoNormal"><spa=
n lang=3D"PT-BR">therefore, the strategic placement of =93desirable difficu=
lties=94
(we should go far beyond the typographic layout) can be in tune with learni=
ng
theories and goals.</span></p><p class=3D"MsoNormal"><span lang=3D"PT-BR">S=
o, what are the &quot;best&quot; desirable difficulties that we have design=
ed so far?</span></p><p class=3D"MsoNormal"><span lang=3D"PT-BR"><br> </spa=
n></p>


<p class=3D"MsoNormal"><span lang=3D"PT-BR">=A0</span></p>

<p class=3D"MsoNormal"><span lang=3D"PT-BR">Jos=E9.</span></p>

<br><br><div class=3D"gmail_quote">On 5 June 2011 06:38, Rob Waller <span d=
ir=3D"ltr">&lt;<a href=3D"mailto:[email protected]" ta=
rget=3D"_blank">[email protected]</a>&gt;</span> wrote=
:<br>
<blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-left:1p=
x #ccc solid;padding-left:1ex">
<div bgcolor=3D"#FFFFFF"><div><span style=3D"font-size:medium">To pick up o=
n Gunnar&#39;s remark that &#39;Academics are the only ones we can expect t=
o do the difficult and non-profitable work of seeking generalizable knowled=
ge&#39;.</span></div>

<div><span style=3D"font-size:medium"><br></span></div><div><span style=3D"=
font-size:medium">It seems to me that the experience of our own field is th=
at much of the most insightful and generalisable knowledge comes from refle=
ctive practitioners (Donald Schon&#39;s term) who may or may not have have =
academic connections: scanning my bookshelf I can see Ken Garland, Robin Ki=
nross, Gerard Unger, Karen Schriver, David Sless, Per Mollerup, most O&#39;=
Reilly authors, etc, etc.</span></div>

<div><span style=3D"font-size:medium"><br></span></div><span style=3D"font-=
size:medium">Incidentally, my iPad keeps trying to correct &#39;generalisab=
le&#39; to &#39;general usable&#39;. I think it&#39;s got a point. If we&#3=
9;re not content with being a craft, let&#39;s aim to be a technology not a=
 science.</span><div>

<span style=3D"font-size:medium"><br></span><div><span style=3D"font-size:m=
edium">And don&#39;t forget that academic work is actually profitable for t=
hose who do it - publishing research papers is how we/they build careers.=
=A0</span></div>

<div><span style=3D"font-size:medium"><br></span></div><div><span style=3D"=
font-size:medium">Educational psychologists have been testing radical typog=
raphic ideas for many years, as Gunnar says. There was a brief fad for &#39=
;chunked&#39; or &#39;square span&#39; typography in the fifties (North &am=
p; Jenkins 1951, Nahinsky 1956, Klare, Shuford &amp; Nichols 1957) in which=
 sense phrases were presented spaced or stacked.=A0</span></div>

<div><span style=3D"font-size:medium"><br></span></div><div><span style=3D"=
font-size:medium">A broader view of reading is that it is a strategic proce=
ss in which a range of differently paced activities combine as readers (her=
e, my iPad, ever insightful, suggests &#39;raiders&#39;) engage in scanning=
 and searching as well as close reading. Whatever else it might be proven t=
o do in the lab, messing with legibility is surely not going to help at thi=
s level.=A0</span></div>

<div><span style=3D"font-size:medium"><br></span></div><div><span style=3D"=
font-size:medium">Another random thought to add to the mix... In the early =
days of the Open University in the UK (1970s), which taught almost entirely=
 through written texts, there was concern that students would just rattle t=
hrough course texts without pausing to reflect. So frequent self-assessment=
 exercise were used to engineer reflective moments, and opportunities for f=
eedback (influenced by the programmed learning concept of positive reinforc=
ement, too). But they also introduced a device known as a &#39;student stop=
per&#39;. This was a bold, sometimes decorative bar across the page which s=
tudents were told meant &#39;stop and think about what you&#39;ve just read=
&#39;.</span></div>

<div><br><font color=3D"#888888">Rob Waller</font></div><div></div></div></=
div><br>___________________________________________________________________=
<br>
<br>
Use the following address to post a message to all subscribers:<br>
=A0<a href=3D"mailto:[email protected]" target=3D"=
_blank">[email protected]</a><br>
<br>
To subscribe, unsubscribe or change your options, visit:<br>
=A0<a href=3D"http://list.InformationDesign.org/mailman/listinfo/infodesign=
-cafe" target=3D"_blank">http://list.InformationDesign.org/mailman/listinfo=
/infodesign-cafe</a><br>
<br>
For all Information Design matters:<br>
=A0<a href=3D"http://InformationDesign.org" target=3D"_blank">http://Inform=
ationDesign.org</a><br>
<br>
Problems? Write to:<br>
=A0<a href=3D"mailto:[email protected]" targ=
et=3D"_blank">[email protected]</a><br>
___________________________________________________________________<br>
<br></blockquote></div><br><br clear=3D"all"><br>-- <br><img src=3D"http://=
art-deco-sertanejo.com/marconi/images/conjunto.jpg" height=3D"65" width=3D"=
200"><br><b>Jos=E9 Marconi Bezerra de Souza (PhD, 2008)</b><br><font size=
=3D"1">Consultor em design da informa=E7=E3o e professor do Mestrado e Grad=
ua=E7=E3o de Design da UFPR<br>

<b><i>Information design consultant=A0=A0and university lecturer=A0(Brazil)=
<br>
PhD </i></b><i>- Department of Typography &amp; Graphic Communication, The =
University of Reading (UK, 2008)</i><br><b><i>Master of Arts - </i></b><i>D=
epartment of Three-Dimensional Design, The Birmingham City University (UK, =
1992)</i></font><br>



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___________________________________________________________________

Use the following address to post a message to all subscribers: 
 [email protected]

To subscribe, unsubscribe or change your options, visit:
 http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe

For all Information Design matters:
 http://InformationDesign.org

Problems? Write to:
 [email protected]
___________________________________________________________________

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