Re: Learning more from harder-to-read fonts?

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A small, but not unrelated diversion: I'm sure many people will have seen
this story from last year...
 UK games company Games Station added a clause to their terms and condition=
s
stating 'By placing an order via this Web site on the first day of the
fourth month of the year 2010 Anno Domini, you agree to grant Us a non
transferable option to claim, for now and for ever more, your immortal
soul.'

More at
http://www.techeye.net/internet/gamestation-reveals-that-it-owns-customers-=
souls

They claimed that 88% of their customer did not read the clause. 12% notice=
d
and clicked an opt-out clause which gave them a =A35 gift voucher. However,=
 I
suspect that once one gamer read it, they will have tweeted all their
friends to get the voucher, so 12% is probably an optimistic figure.

Abi Searle-Jones



On 7 June 2011 08:18, Rob Waller <[email protected]>wr=
ote:

> Erm... Irony alert!
>
> I routinely ask conference audiences who reads contracts before they sign
> or click on Agree. I'd say around 1 or 2 per cent put their hand up. But =
a
> recent survey found around 20 per cent of people have been disadvantaged =
by
> a stealth clause they were not aware of.
>
> Rob Waller
>
>
> On 7 Jun 2011, at 02:31, Deborah Taylor-Pearce <[email protected]>
> wrote:
>
> > Rob wrote:
> >
> >> I'm beginning to wonder if
> >> we haven't misjudged the
> >> small print. Based on this
> >> study, perhaps printing vital
> >> contract information in grey
> >> five point type is to help us
> >> understand it better.
> >
> > *If* we're motivated to read it.
>
> ___________________________________________________________________
>
> Use the following address to post a message to all subscribers:
>  [email protected]
>
> To subscribe, unsubscribe or change your options, visit:
>  http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe
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A small, but not unrelated diversion: I&#39;m sure many people will have se=
en this story from last year...<br>=A0UK games company Games Station added =
a clause to their terms and conditions stating &#39;By placing an order via=
 this Web site on the first day of the fourth=20
month of the year 2010 Anno Domini, you agree to grant Us a non=20
transferable option to claim, for now and for ever more, your immortal=20
soul.&#39;<br><br>More at <a href=3D"http://www.techeye.net/internet/gamest=
ation-reveals-that-it-owns-customers-souls">http://www.techeye.net/internet=
/gamestation-reveals-that-it-owns-customers-souls</a><br><br>They claimed t=
hat 88% of their customer did not read the clause. 12% noticed and clicked =
an opt-out clause which gave them a =A35 gift voucher. However, I suspect t=
hat once one gamer read it, they will have tweeted all their friends to get=
 the voucher, so 12% is probably an optimistic figure. <br>
<br>Abi Searle-Jones<br><br><br><br><div class=3D"gmail_quote">On 7 June 20=
11 08:18, Rob Waller <span dir=3D"ltr">&lt;<a href=3D"mailto:rob.waller@sim=
plificationcentre.org.uk">[email protected]</a>&gt;</s=
pan> wrote:<br>
<blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-left:1p=
x #ccc solid;padding-left:1ex;">Erm... Irony alert!<br>
<br>
I routinely ask conference audiences who reads contracts before they sign o=
r click on Agree. I&#39;d say around 1 or 2 per cent put their hand up. But=
 a recent survey found around 20 per cent of people have been disadvantaged=
 by a stealth clause they were not aware of.<br>

<font color=3D"#888888"><br>
Rob Waller<br>
</font><div class=3D"im"><br>
<br>
On 7 Jun 2011, at 02:31, Deborah Taylor-Pearce &lt;<a href=3D"mailto:dtp@sh=
e-philosopher.com">[email protected]</a>&gt; wrote:<br>
<br>
&gt; Rob wrote:<br>
&gt;<br>
&gt;&gt; I&#39;m beginning to wonder if<br>
&gt;&gt; we haven&#39;t misjudged the<br>
&gt;&gt; small print. Based on this<br>
&gt;&gt; study, perhaps printing vital<br>
&gt;&gt; contract information in grey<br>
&gt;&gt; five point type is to help us<br>
&gt;&gt; understand it better.<br>
&gt;<br>
&gt; *If* we&#39;re motivated to read it.<br>
<br>
</div><div><div></div><div class=3D"h5">___________________________________=
________________________________<br>
<br>
Use the following address to post a message to all subscribers:<br>
=A0<a href=3D"mailto:[email protected]">infodesign=
[email protected]</a><br>
<br>
To subscribe, unsubscribe or change your options, visit:<br>
=A0<a href=3D"http://list.InformationDesign.org/mailman/listinfo/infodesign=
-cafe" target=3D"_blank">http://list.InformationDesign.org/mailman/listinfo=
/infodesign-cafe</a><br>
<br>
For all Information Design matters:<br>
=A0<a href=3D"http://InformationDesign.org" target=3D"_blank">http://Inform=
ationDesign.org</a><br>
<br>
Problems? Write to:<br>
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___________________________________________________________________<br>
</div></div></blockquote></div><br>

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___________________________________________________________________

Use the following address to post a message to all subscribers: 
 [email protected]

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