Re: cigarette pack warnings

I just now noticed that I forgot to include the main _PBS NewsHour_ 
link (to a 6/21/2011 _NewsHour_ interview with FDA commissioner, 
Margaret Hamburg) in my original post:

http://www.pbs.org/newshour/bb/health/jan-june11/cigarettewar_06-21.html

This is the more substantive _NewsHour_ analysis ("The Rundown" is 
their complementary website blog), and it should be of interest to 
Cafeistas because it describes the research behind the government's 
choice of images (they chose 9 images from a starting group of 36, 
based on their study of consumer responses to health warning labels).

Plus, the video (of the interview) shows the new design of the 
cigarette packages, with the brand repositioning (to which the tobacco 
companies are objecting).

It would appear that, once again, our designer (and rhetorical) 
intuitions are at odds with the research findings.... ;-)

Deborah
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Deborah Taylor-Pearce
[email protected]
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