Google Online Marketing Challenge

Please note that registrations for Google's first-ever global academic
competition, the Google Online Marketing Challenge, close at the end of
this month.

For those of you already registered, about 200 professors from 40+
countries have signed up almost 8000 students. You will see a map
showing your school at http://www.google.com/onlinechallenge/ <https://mail.ist.psu.edu/exchweb/bin/redir.asp?URL=http://www.google.com/onlinechallenge/> .

For those of you not yet registered, please consider giving your
students a compelling learning experience and maybe a week's holiday,
for you and the students, at a five star hotel in San Francisco. Part of
your holiday includes a day at the nearby Googleplex, to meet the team
behind AdWords.

Here's how the Challenge works: Your students will receive US$ 200 in
Google ads to drive traffic to a business website of their choosing.
Students will compete with groups from their institution along with
student teams from all over the world.

This is not a simulation; students gain real-world experience with a
real client. You have a great student project; clients gain free
advertising and Internet consulting. Google provides US $200 in
vouchers, teaching materials and other resources.

The Challenge is open to undergraduate and graduate students anywhere in
the world. You will find details at http://www.google.com/onlinechallenge/ <https://mail.ist.psu.edu/exchweb/bin/redir.asp?URL=http://www.google.com/onlinechallenge/> 

You can also send questions to Jamie Murphy <[email protected]>, or

* Charles Hofacker <[email protected]>, Florida State University,
representing the Americas.
* Ana Isabel Canhoto <Ana.Canhoto-Qv9bIGj/[email protected]>, Henley Management
College, representing Europe, the Middle East and Africa.
* Larry Neale <[email protected]>, The University of Western
Australia, representing Australia and Asia Pacific.

Thank you for your attention and we hope you will enter your students in
the Google Online Marketing Challenge.

Best,
Jim 
________________________________

Jim Jansen | College of Information Sciences and Technology | The Pennsylvania State University |
329F Information Sciences and Technology Building | University Park, PA 16802 | Office: 814-865-6459 | Fax: 814-865-6426 | Email: [email protected] |
URL: http://ist.psu.edu/faculty_pages/jjansen/ <http://ist.psu.edu/faculty_pages/jjansen/>  | Blog: http://jimjansen.blogspot.com/ <http://jimjansen.blogspot.com/>